Est. Earnings (1yr)
$37,993
Est. from MO median (8 programs)
Est. Median Debt
$23,250
Est. from MO median (3 programs)

Analysis

A debt load of $23,250 for a communications degree from one of the nation's most selective universities raises questions about return on investment. Similar programs across Missouri suggest first-year earnings around $38,000β€”which means that highly selective admissions and a $1530 average SAT score don't necessarily translate into premium starting salaries for this particular major. The debt-to-earnings ratio of 0.61 is manageable, but it's worth noting that peer programs at Webster, Missouri State, and Southeast Missouri State show graduates earning $40,000-$42,000 annually, suggesting that WashU's prestige may not carry the same weight in communications as it does in other fields.

The broader issue is that communications careers often start modestly regardless of where you studied. The national median for this bachelor's degree sits at $39,794, and even top earners at the 75th percentile reach only $42,358. For a family paying premium tuition at a 12% acceptance rate institution, these figures deserve careful consideration. The relatively low Pell grant enrollment (16%) suggests most families here aren't financing through need-based aid, which matters when your child's first job might pay less than what many state school graduates in the same field are making.

If your child is passionate about communications and WashU is offering substantial merit aid or your family can comfortably afford full tuition, the broader university experience and alumni network may justify the investment. Otherwise, the estimated outcomes suggest this program won't deliver an immediate earnings advantage that offsets its higher costs.

Where Washington University in St Louis Stands

Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally

Compare to Similar Programs in Missouri

Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Washington University in St LouisSt. Louis$62,982$37,993*β€”$23,250*β€”
Webster UniversitySaint Louis$30,730$42,421*$45,908β€”*β€”
Missouri State University-SpringfieldSpringfield$9,024$40,178*$46,066$23,329*0.58
Southeast Missouri State UniversityCape Girardeau$9,496$40,127*$51,191$25,000*0.62
University of Central MissouriWarrensburg$9,739$39,401*$43,229$26,000*0.66
Evangel UniversitySpringfield$27,192$36,585*β€”β€”*β€”
National Medianβ€”$39,794*β€”$24,625*0.62
* Estimated from similar programs

Career Paths

Occupations commonly associated with public relations, advertising, and applied communication graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Human Resources Managers

Plan, direct, or coordinate human resources activities and staff of an organization.

$140,030/yrJobs growth:Bachelor's degree

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

$132,870/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Training and Development Managers

Plan, direct, or coordinate the training and development activities and staff of an organization.

$127,090/yrJobs growth:Bachelor's degree

Technical Writers

Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.

$91,670/yrJobs growth:Bachelor's degree

Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Editors

Plan, coordinate, revise, or edit written material. May review proposals and drafts for possible publication.

$75,260/yrJobs growth:Bachelor's degree

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

$69,780/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Training and Development Specialists

Design or conduct work-related training and development programs to improve individual skills or organizational performance. May analyze organizational training needs or evaluate training effectiveness.

$65,850/yrJobs growth:Bachelor's degree

Health Education Specialists

Provide and manage health education programs that help individuals, families, and their communities maximize and maintain healthy lifestyles. Use data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and environments. May link health systems, health providers, insurers, and patients to address individual and population health needs. May serve as resource to assist individuals, other health professionals, or the community, and may administer fiscal resources for health education programs.

$63,000/yrJobs growth:Bachelor's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Washington University in St Louis, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.