Public Relations, Advertising, and Applied Communication at Washington University in St Louis
Bachelor's Degree
washu.eduAnalysis
A debt load of $23,250 for a communications degree from one of the nation's most selective universities raises questions about return on investment. Similar programs across Missouri suggest first-year earnings around $38,000βwhich means that highly selective admissions and a $1530 average SAT score don't necessarily translate into premium starting salaries for this particular major. The debt-to-earnings ratio of 0.61 is manageable, but it's worth noting that peer programs at Webster, Missouri State, and Southeast Missouri State show graduates earning $40,000-$42,000 annually, suggesting that WashU's prestige may not carry the same weight in communications as it does in other fields.
The broader issue is that communications careers often start modestly regardless of where you studied. The national median for this bachelor's degree sits at $39,794, and even top earners at the 75th percentile reach only $42,358. For a family paying premium tuition at a 12% acceptance rate institution, these figures deserve careful consideration. The relatively low Pell grant enrollment (16%) suggests most families here aren't financing through need-based aid, which matters when your child's first job might pay less than what many state school graduates in the same field are making.
If your child is passionate about communications and WashU is offering substantial merit aid or your family can comfortably afford full tuition, the broader university experience and alumni network may justify the investment. Otherwise, the estimated outcomes suggest this program won't deliver an immediate earnings advantage that offsets its higher costs.
Where Washington University in St Louis Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $62,982 | $37,993* | β | $23,250* | β | |
| $30,730 | $42,421* | $45,908 | β* | β | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | β | β* | β | |
| National Median | β | $39,794* | β | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Washington University in St Louis, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.