Public Relations, Advertising, and Applied Communication at Westminster College
Bachelor's Degree
wcmo.eduAnalysis
Based on comparable communications programs across Missouri, Westminster's estimated first-year earnings of $38,000 land right at the state median—but several public universities in the same region report higher actual outcomes. Webster University graduates, for instance, earn about $4,400 more in their first year, while even regional public schools like Southeast Missouri State and University of Central Missouri show stronger starting salaries. The estimated debt load of $23,250 creates a debt-to-earnings ratio of 0.61, which is manageable by standard measures but represents a meaningful financial commitment when earnings lag behind peer institutions.
The practical challenge here is that Westminster's tuition premium doesn't appear to translate into a career advantage in this field. Communications programs generally produce modest starting salaries—the national median sits at just under $40,000—so every dollar of debt carries more weight. With 40% of Westminster students receiving Pell grants, many families may be stretching financially for outcomes that peer programs deliver at lower cost.
Given that the figures here are estimates drawn from similar Missouri programs rather than Westminster's actual graduate outcomes, prospective students should directly ask the admissions office for employment statistics specific to their communications graduates. If Westminster can't provide clearer data on where their graduates land and what they earn, that information gap itself becomes part of the decision-making calculus for a program where early earnings matter considerably.
Where Westminster College Stands
Earnings vs. debt across all public relations, advertising, and applied communication bachelors's programs nationally
Compare to Similar Programs in Missouri
Public Relations, Advertising, and Applied Communication bachelors's programs at peer institutions in Missouri (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $34,188 | $37,993* | — | $23,250* | — | |
| $30,730 | $42,421* | $45,908 | —* | — | |
| $9,024 | $40,178* | $46,066 | $23,329* | 0.58 | |
| $9,496 | $40,127* | $51,191 | $25,000* | 0.62 | |
| $9,739 | $39,401* | $43,229 | $26,000* | 0.66 | |
| $27,192 | $36,585* | — | —* | — | |
| National Median | — | $39,794* | — | $24,625* | 0.62 |
Career Paths
Occupations commonly associated with public relations, advertising, and applied communication graduates
Advertising and Promotions Managers
Human Resources Managers
Public Relations Managers
Fundraising Managers
Training and Development Managers
Technical Writers
Communications Teachers, Postsecondary
Editors
Public Relations Specialists
Fundraisers
Training and Development Specialists
Health Education Specialists
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Westminster College, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 8 similar programs in MO. Actual outcomes may vary.