Analysis
Wisconsin Lutheran College's communication program graduates carry an estimated $26,000 in debt—fairly typical for the field—into a first-year salary that peer programs in Wisconsin suggest hovers around $38,000. With a debt-to-earnings ratio of 0.68, that initial burden looks manageable, but the real story emerges in year four when earnings jump to nearly $53,000. That's a notable increase and suggests graduates build momentum in their careers.
This trajectory puts Wisconsin Lutheran in competitive territory with established state programs. The four-year mark of $52,791 surpasses what graduates from UW-Superior, UW-Oshkosh, and other Wisconsin communication programs typically earn early on. That's particularly meaningful given that these estimates are based on limited graduate data—the actual pool is small enough that the Department of Education suppressed the school's specific figures.
The takeaway: If your child attends Wisconsin Lutheran, the estimated debt load aligns with what communication majors across Wisconsin typically borrow, and the earnings pattern by year four looks promising compared to peer institutions. However, remember these figures reflect similar programs statewide, not confirmed outcomes for this specific school. Before committing, ask the college directly about their employment outcomes and whether they track where recent communication graduates land—actual placement data matters more than statewide estimates when the graduating class is this small.
Where Wisconsin Lutheran College Stands
Earnings vs. debt across all communication and media studies bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Wisconsin Lutheran College | — | $52,791 | — |
| University of Wisconsin-La Crosse | $40,293 | $50,597 | +26% |
| University of Wisconsin-Madison | $37,286 | $50,226 | +35% |
| University of Wisconsin-Eau Claire | $40,333 | $49,483 | +23% |
| Marquette University | $36,443 | $49,182 | +35% |
Compare to Similar Programs in Wisconsin
Communication and Media Studies bachelors's programs at peer institutions in Wisconsin (27 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $35,080 | $38,164* | $52,791 | $26,000* | — | |
| $34,850 | $42,950* | $45,470 | $23,250* | 0.54 | |
| $8,487 | $41,371* | $41,681 | $28,500* | 0.69 | |
| $8,212 | $40,673* | $47,265 | $26,534* | 0.65 | |
| $9,277 | $40,333* | $49,483 | $22,730* | 0.56 | |
| $9,651 | $40,293* | $50,597 | $24,455* | 0.61 | |
| National Median | — | $34,959* | — | $25,000* | 0.72 |
Career Paths
Occupations commonly associated with communication and media studies graduates
Public Relations Managers
Fundraising Managers
Communications Teachers, Postsecondary
Editors
Writers and Authors
Poets, Lyricists and Creative Writers
Public Relations Specialists
Fundraisers
News Analysts, Reporters, and Journalists
Broadcast Announcers and Radio Disc Jockeys
Media and Communication Workers, All Other
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wisconsin Lutheran College, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in WI. Actual outcomes may vary.