Analysis
A debt load of roughly $25,000 against first-year earnings around $53,000 looks manageable on paper—that 0.46 debt-to-earnings ratio is below the concerning threshold. Based on peer programs nationally, graduates entering sales and merchandising careers typically earn enough to handle their loan payments without major strain. However, these figures come from national medians since Avila's graduate cohort was too small for the Department of Education to publish specific outcomes.
The context here matters considerably. Missouri's own sales and merchandising programs show dramatically lower earnings—around $27,000 versus the $53,000 estimate used here. That national figure may reflect outcomes in higher cost-of-living markets or more robust regional economies than Kansas City offers. With half of Avila's students receiving Pell grants and the school serving a moderately selective population, it's worth questioning whether graduates will match national performance or land closer to state norms.
If earnings track closer to Missouri's pattern, that same $25,000 debt becomes far more burdensome—nearly a year's salary rather than half. Before committing, get specific placement data from Avila: where do their graduates actually work, what do entry-level sales roles pay locally, and how quickly do alumni advance? The estimation here creates real uncertainty about whether you're looking at a solid investment or a stretched budget from day one.
Where Avila University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Compare to Similar Programs in Missouri
General Sales, Merchandising bachelors's programs at peer institutions in Missouri (5 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,672 | $53,449* | — | $24,810* | — | |
| $9,290 | $26,760* | — | $31,000* | 1.16 | |
| National Median | — | $53,448* | — | $24,649* | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Avila University, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.