Analysis
Based on comparable marketing programs in Arkansas, Central Baptist College's estimated first-year earnings of $45,395 land right at the state median—a solid if unremarkable starting point. The estimated $26,000 in debt sits slightly above both state and national benchmarks for marketing degrees, creating a debt-to-earnings ratio of 0.57 that's manageable but not particularly favorable. What matters here is the gap: similar programs at University of Arkansas launch graduates at $50,000, while Central Baptist tracks closer to mid-tier state options.
The challenge is that marketing careers often reward graduates who can leverage strong professional networks and internship opportunities, resources that vary dramatically between institutions. Central Baptist serves a population where 42% receive Pell grants, suggesting many students are balancing affordability against outcomes. The estimated debt load—roughly half a first-year salary—won't cripple graduates, but it leaves less cushion than programs with lighter debt burdens or stronger early earnings.
For families weighing this investment, the key question is whether Central Baptist's specific program features—faculty connections, internship pipelines, alumni networks—justify similar costs to competitors with demonstrated better outcomes. The estimates suggest typical performance for Arkansas marketing programs, but without actual graduate data, you're betting on a program matching peer results rather than evaluating its proven track record. If affordability is paramount and your student has concrete connections to Central Baptist's regional employer network, it could work; otherwise, compare carefully against AR programs with reported outcomes above $46,000.
Where Central Baptist College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Arkansas
Marketing bachelors's programs at peer institutions in Arkansas (13 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $19,680 | $45,395* | — | $26,000* | — | |
| $9,748 | $50,045* | $66,956 | $21,500* | 0.43 | |
| $24,888 | $46,738* | — | $27,000* | 0.58 | |
| $7,754 | $44,051* | $35,744 | $26,241* | 0.60 | |
| $10,118 | $38,011* | $38,602 | $20,633* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Baptist College, approximately 42% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 4 similar programs in AR. Actual outcomes may vary.