Analysis
Marketing programs in Hawaii face a unique challenge: the state's median first-year salary for this degree sits at just $34,383—well below the national figure. Based on comparable programs nationwide, Chaminade graduates might expect around $44,728, which would put them ahead of the local market but carrying notably more debt than peers at University of Hawaii at Manoa, where graduates earn that $34,383 figure with an estimated $19,500 in loans.
The $26,000 debt load estimated for Chaminade—while manageable at a 0.58 debt-to-earnings ratio if the national earnings pattern holds—becomes more concerning if graduates end up competing primarily in Hawaii's lower-paying marketing landscape. That same debt against $34,383 in earnings would mean starting your career with debt equal to 76% of your first-year salary, a tighter squeeze that could limit financial flexibility for years.
The fundamental question is whether this program connects graduates to mainland opportunities where marketing salaries justify the investment, or whether most stay in Hawaii's smaller market. Without actual outcomes data for Chaminade's marketing graduates specifically, you're making a bet that their experience mirrors stronger national programs rather than the documented local reality. Given the open admission and the significant gap between state and national benchmarks, that's a risk worth understanding clearly before committing.
Where Chaminade University of Honolulu Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Hawaii
Marketing bachelors's programs at peer institutions in Hawaii (4 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $29,970 | $44,728* | — | $26,000* | — | |
| $12,186 | $34,383* | $46,743 | $19,500* | 0.57 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Chaminade University of Honolulu, approximately 42% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 502 similar programs. Actual outcomes may vary.