Analysis
UH Manoa's marketing degree starts slow but shows real momentum—graduates earn just $34,383 their first year out, landing in the bottom 5th percentile nationally. But here's the encouraging part: by year four, earnings jump to $46,743, a 36% increase that nearly catches up to the national median of $44,728. This trajectory matters more than the rocky start, especially since it's the strongest marketing program in Hawaii (60th percentile statewide), though that's among only four options.
The $19,500 in typical debt is actually a significant advantage—about $5,000 less than the national median for marketing programs. With a debt-to-earnings ratio of 0.57, even that modest first-year salary makes the debt manageable. The combination of below-average debt and strong earnings growth creates a reasonable path forward, particularly for students planning to stay in Hawaii where this is the flagship option.
For families choosing between mainland schools with higher sticker prices and UH Manoa's in-state tuition, the debt advantage becomes even more pronounced. Your child will need patience through those first couple years of modest earnings, but the growth trajectory suggests they'll land on solid footing by mid-career. If staying in Hawaii is part of the plan, this program offers the best local preparation without the debt burden that makes other marketing degrees risky.
Where University of Hawaii at Manoa Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Hawaii at Manoa graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Hawaii at Manoa | $34,383 | $46,743 | +36% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Boston College | $66,227 | $89,379 | +35% |
| Lehigh University | $55,236 | $85,576 | +55% |
Compare to Similar Programs Nationally
Marketing bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,186 | $34,383 | $46,743 | $19,500 | 0.57 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $65,081 | $74,819 | $95,343 | $17,000 | 0.23 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $62,982 | $70,819 | — | $17,500 | 0.25 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Hawaii at Manoa, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 74 graduates with reported earnings and 61 graduates with debt data. Small samples may not be representative.