Analysis
Pennsylvania's marketing programs span an enormous range, from University of Penn grads earning over $82,000 to many programs clustered far lower. For Elizabethtown, we're working with estimates drawn from the typical outcomes across 27 similar bachelor's programs statewide, which suggest first-year earnings around $46,000—right at the state median but below what neighboring schools like Drexel and Lehigh deliver.
The estimated $26,000 debt load produces a reasonable 0.56 debt-to-earnings ratio, meaning graduates from comparable programs would owe about half their first year's salary. That's manageable territory for bachelor's degree holders, though it assumes your child finds steady marketing work relatively quickly. The real question is whether Elizabethtown's particular strengths—smaller classes, career services, alumni connections—can push outcomes above that middle-of-the-pack baseline, since the school lacks enough recent graduates in this program to report its own track record.
What matters most here is fit and execution. If your child thrives in Elizabethtown's environment and leverages it for internships and networking, the debt burden shouldn't be crushing. But if they're comparing offers, know that this program appears typical rather than exceptional based on peer outcomes, and Pennsylvania offers both stronger performers and likely cheaper public options that hit similar numbers.
Where Elizabethtown College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $36,842 | $46,239* | — | $26,000* | — | |
| $66,104 | $82,553* | $117,639 | $17,412* | 0.21 | |
| $64,772 | $70,868* | $71,936 | $26,000* | 0.37 | |
| $64,701 | $69,633* | $79,586 | $26,962* | 0.39 | |
| $60,663 | $57,838* | $68,543 | $27,000* | 0.47 | |
| $62,180 | $55,236* | $85,576 | $20,534* | 0.37 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Elizabethtown College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 27 similar programs in PA. Actual outcomes may vary.