Marketing at Lehigh University
Bachelor's Degree
Analysis
Lehigh's marketing graduates start earning $10,000 more than the typical Pennsylvania marketing grad—and then watch their salaries surge 55% over four years. That trajectory puts them in the top 5% nationally by their mid-twenties, trailing only Penn and Bucknell among Pennsylvania schools. The initial salary of $55,236 might seem modest given Lehigh's selectivity, but the acceleration to $85,576 by year four suggests these students are landing roles with genuine advancement potential rather than hitting early career ceilings.
The financial fundamentals work strongly in students' favor here. With debt about $5,500 below Pennsylvania's median for marketing programs, graduates owe less than four months' starting salary—manageable by any standard. While sitting at the 60th percentile within Pennsylvania puts this firmly in "good but not elite" territory statewide, that's the wrong frame: you're comparing a program that outperforms 95% of marketing degrees nationwide to just the handful of Pennsylvania schools ahead of it.
For families weighing Lehigh's $60,000+ sticker price against cheaper state options, these outcomes justify the premium. Marketing graduates here aren't just earning more—they're building careers with real upward momentum, and they're doing it without the debt burden that often accompanies private universities.
Where Lehigh University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Lehigh University graduates compare to all programs nationally
Lehigh University graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Lehigh University | $55,236 | $85,576 | $20,534 | 0.37 |
| University of Pennsylvania | $82,553 | $117,639 | $17,412 | 0.21 |
| Bucknell University | $70,868 | $71,936 | $26,000 | 0.37 |
| Villanova University | $69,633 | $79,586 | $26,962 | 0.39 |
| Drexel University | $57,838 | $68,543 | $27,000 | 0.47 |
| Susquehanna University | $52,085 | $68,356 | $27,000 | 0.52 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Pennsylvania
Compare tuition, earnings, and debt across Pennsylvania schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Pennsylvania Philadelphia | $66,104 | $82,553 | $17,412 |
| Bucknell University Lewisburg | $64,772 | $70,868 | $26,000 |
| Villanova University Villanova | $64,701 | $69,633 | $26,962 |
| Drexel University Philadelphia | $60,663 | $57,838 | $27,000 |
| Susquehanna University Selinsgrove | $57,400 | $52,085 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lehigh University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 49 graduates with reported earnings and 51 graduates with debt data. Small samples may not be representative.