Analysis
Emporia State's marketing graduates start their careers earning about $40,800βroughly $3,600 below the Kansas median and nearly $4,000 below the national average. While that places them in just the 25th percentile nationally, they're closer to middle-of-the-pack within Kansas (40th percentile), where several larger state universities dominate the top spots. The program does offer one significant advantage: at $27,000, the median debt sits well below both state and national averages, ranking in the 5th percentile nationally for debt burden. That translates to a debt-to-earnings ratio of 0.66, meaning graduates owe about eight months of their first-year salary.
The caveat here matters: we're looking at fewer than 30 graduates, so these numbers could shift considerably with a larger sample. That said, the pattern is consistent with what you'd expect from a regional state university with a 98% acceptance rate serving a substantial population of first-generation and lower-income students. If your child is considering marketing, they'd likely start ahead financially at Kansas State or KU, but Emporia's lighter debt load could matter more than the earnings gap for students who need the most affordable path to a degree. Run the math on total four-year costs before decidingβthe lower debt here only helps if the upfront tuition doesn't erase that advantage.
Where Emporia State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Emporia State University graduates compare to all programs nationally
Compare to Similar Programs in Kansas
Marketing bachelors's programs at peer institutions in Kansas (21 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,356 | $40,830 | β | $27,000 | 0.66 | |
| $10,942 | $50,468 | $61,965 | $25,000 | 0.50 | |
| $11,700 | $48,204 | $67,616 | $21,893 | 0.45 | |
| $9,578 | $47,963 | $57,133 | $27,000 | 0.56 | |
| $5,633 | $45,619 | β | $31,000 | 0.68 | |
| $8,008 | $44,401 | $53,586 | $23,994 | 0.54 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Emporia State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.