Marketing at George Washington University
Bachelor's Degree
Analysis
George Washington's marketing degree launches graduates at the national 94th percentile for earnings—$54,833 in year one, a full $10,000 above the typical marketing graduate nationwide. That's impressive positioning for a program competing in DC's concentrated market, though it sits in the middle of the pack locally (60th percentile), trailing Georgetown's $74,819 but ahead of Catholic University's output.
The real story emerges in years two through four, where earnings jump 48% to nearly $81,000. This trajectory suggests GW's DC location and alumni network open doors that accelerate career progression faster than most marketing programs can deliver. With debt of $23,250—roughly equivalent to four months of fourth-year salary—the financial picture works cleanly. The 0.42 debt-to-earnings ratio means graduates can reasonably tackle repayment while building their careers in one of the country's most expensive cities.
For families weighing the investment, this program delivers meaningful separation from the national pack while keeping debt manageable. The growth curve matters more than the starting point here: graduates who leverage DC's concentration of associations, advocacy groups, and professional services firms see their compensation rise substantially. Just understand you're paying for access and acceleration, not necessarily the highest starting salary in the region.
Where George Washington University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How George Washington University graduates compare to all programs nationally
George Washington University graduates earn $55k, placing them in the 94th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in District of Columbia
Marketing bachelors's programs at peer institutions in District of Columbia (5 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| George Washington University | $54,833 | $80,945 | $23,250 | 0.42 |
| Georgetown University | $74,819 | $95,343 | $17,000 | 0.23 |
| The Catholic University of America | $52,392 | $67,030 | $27,000 | 0.52 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in District of Columbia
Compare tuition, earnings, and debt across District of Columbia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Georgetown University Washington | $65,081 | $74,819 | $17,000 |
| The Catholic University of America Washington | $55,834 | $52,392 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At George Washington University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 53 graduates with reported earnings and 57 graduates with debt data. Small samples may not be representative.