Analysis
George Washington's marketing degree launches graduates at the national 94th percentile for earningsβ$54,833 in year one, a full $10,000 above the typical marketing graduate nationwide. That's impressive positioning for a program competing in DC's concentrated market, though it sits in the middle of the pack locally (60th percentile), trailing Georgetown's $74,819 but ahead of Catholic University's output.
The real story emerges in years two through four, where earnings jump 48% to nearly $81,000. This trajectory suggests GW's DC location and alumni network open doors that accelerate career progression faster than most marketing programs can deliver. With debt of $23,250βroughly equivalent to four months of fourth-year salaryβthe financial picture works cleanly. The 0.42 debt-to-earnings ratio means graduates can reasonably tackle repayment while building their careers in one of the country's most expensive cities.
For families weighing the investment, this program delivers meaningful separation from the national pack while keeping debt manageable. The growth curve matters more than the starting point here: graduates who leverage DC's concentration of associations, advocacy groups, and professional services firms see their compensation rise substantially. Just understand you're paying for access and acceleration, not necessarily the highest starting salary in the region.
Where George Washington University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How George Washington University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| George Washington University | $54,833 | $80,945 | +48% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Boston College | $66,227 | $89,379 | +35% |
| The Catholic University of America | $52,392 | $67,030 | +28% |
Compare to Similar Programs in District of Columbia
Marketing bachelors's programs at peer institutions in District of Columbia (5 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $64,990 | $54,833 | $80,945 | $23,250 | 0.42 | |
| $65,081 | $74,819 | $95,343 | $17,000 | 0.23 | |
| $55,834 | $52,392 | $67,030 | $27,000 | 0.52 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At George Washington University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 53 graduates with reported earnings and 57 graduates with debt data. Small samples may not be representative.