Analysis
Catholic University's marketing program delivers strong national results but sits in the middle of DC's competitive market. First-year earnings of $52,392 beat 85% of marketing programs nationwide—a genuine accomplishment. However, within DC, where the median stands at $54,833, this ranks in just the 40th percentile. Georgetown's marketing grads earn $75,000, while GW matches the DC median at $54,833. For families paying DC-area tuition, this relative positioning matters.
The debt picture, though, is excellent. At $27,000, graduates carry just slightly more than national and DC medians, resulting in a manageable 0.52 debt-to-earnings ratio. That's better than 95% of programs nationally—meaning students leave with reasonable loans they can realistically repay. The 28% earnings growth to $67,030 by year four suggests solid career progression in marketing roles.
The tradeoff here is straightforward: you're getting above-average national outcomes at a school with an 84% admission rate, but you're paying premium DC tuition for middle-of-the-pack local results. If your child can access Georgetown or GW, those offer better earnings trajectories. But if Catholic University provides the right fit otherwise—and many families value its mission and community—the debt levels won't hamstring their future. This works as a solid backup option for marketing-focused students who want DC connections without crushing debt.
Where The Catholic University of America Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How The Catholic University of America graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The Catholic University of America | $52,392 | $67,030 | +28% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Boston College | $66,227 | $89,379 | +35% |
| George Washington University | $54,833 | $80,945 | +48% |
Compare to Similar Programs in District of Columbia
Marketing bachelors's programs at peer institutions in District of Columbia (5 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $55,834 | $52,392 | $67,030 | $27,000 | 0.52 | |
| $65,081 | $74,819 | $95,343 | $17,000 | 0.23 | |
| $64,990 | $54,833 | $80,945 | $23,250 | 0.42 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The Catholic University of America, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 59 graduates with reported earnings and 58 graduates with debt data. Small samples may not be representative.