Analysis
A first-year salary in the mid-$40s puts this program squarely at the national median for marketing bachelor's degrees, though below what University of Delaware marketing grads typically earn ($54,390) and above Wilmington University's outcomes ($39,794). Based on comparable programs nationally, you're looking at roughly $26,000 in debt—manageable at a 0.58 debt-to-earnings ratio, which sits comfortably under the 1.0 threshold that signals potential repayment strain. Delaware's marketing programs generally produce stronger earnings (median $47,092), so these estimated figures suggest middle-of-pack performance for a state with limited options.
The accessibility factor here matters: with a 77% admission rate and 39% of students on Pell grants, Goldey-Beacom serves students who might not get into Delaware's flagship program. The debt load appears reasonable—actually slightly above the national median for marketing degrees but below Delaware's typical debt of $22,715. Whether that translates to good value depends on whether actual outcomes for Goldey-Beacom graduates track with these peer-program estimates.
Given the small graduate cohort that triggered data suppression, reach out to the school directly for placement rates and specific employer connections in the Delaware Valley market. Marketing degrees are versatile, but entry-level marketing salaries require careful debt management, and you want confidence that this particular program delivers what similar programs suggest it should.
Where Goldey-Beacom College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Delaware
Marketing bachelors's programs at peer institutions in Delaware (4 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $13,440 | $44,728* | — | $26,000* | — | |
| $16,080 | $54,390* | $72,845 | $25,000* | 0.46 | |
| $12,330 | $39,794* | $50,946 | $20,430* | 0.51 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Goldey-Beacom College, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 502 similar programs. Actual outcomes may vary.