Analysis
Wilmington University's marketing program produces first-year earnings of $39,794โabout $7,300 below Delaware's state median and trailing both the University of Delaware and national averages by a substantial margin. The $20,430 debt load is relatively manageable at roughly half of first-year income, but graduates are starting their careers in the bottom quartile both statewide and nationally. Among Delaware's four marketing programs, this ranks near the bottom.
The 28% earnings growth by year four brings graduates to $50,946, which exceeds both national and state medians at that point. This suggests the program may provide foundational skills that pay off with experience, though the starting salary gap is significant. The small sample size (under 30 graduates) means these figures could shift considerably with more data, but the pattern of lower initial earnings followed by solid growth appears consistent.
For families focused on immediate post-graduation earnings, this program underperforms its in-state competition. However, the modest debt burden and eventual earnings progression make it less risky than the percentile rankings might suggest. If your child is considering this program, factor in that they'll likely need financial support during those early career years when earnings lag behind peers from other Delaware schools.
Where Wilmington University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Wilmington University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Wilmington University | $39,794 | $50,946 | +28% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Boston College | $66,227 | $89,379 | +35% |
| University of Delaware | $54,390 | $72,845 | +34% |
Compare to Similar Programs in Delaware
Marketing bachelors's programs at peer institutions in Delaware (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,330 | $39,794 | $50,946 | $20,430 | 0.51 | |
| $16,080 | $54,390 | $72,845 | $25,000 | 0.46 | |
| National Median | โ | $44,728 | โ | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wilmington University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 27 graduates with debt data. Small samples may not be representative.