Analysis
Kirkwood's Marketing associate program carries an estimated $14,437 in debt—notably lower than the $19,149 national median for similar programs. That's a meaningful advantage when paired with first-year earnings that national peer data suggests should land around $42,000. A debt-to-earnings ratio of 0.34 means graduates would theoretically owe roughly four months' salary, a manageable threshold by any standard.
The catch is that actual four-year earnings at Kirkwood come in at $40,288, slightly below that first-year estimate. This could signal early career volatility in marketing roles, or it might reflect the reality that an associate degree in this field doesn't guarantee steady advancement without additional credentials or experience. Nationally, marketing associate programs show wide variance in outcomes, and without reported first-year data specifically from Kirkwood graduates, it's hard to know whether this program outperforms or underperforms its peers in practice.
For families weighing this investment, the lower debt load is genuinely encouraging—it's easier to justify a two-year credential when you're not saddled with outsized loans. But the flat earnings trajectory should prompt questions about what happens next: Does this degree lead directly to stable work, or is it best viewed as a stepping stone to a bachelor's program? The numbers suggest financial viability if your child has a clear plan for leveraging the credential quickly.
Where Kirkwood Community College Stands
Earnings vs. debt across all marketing associates's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Kirkwood Community College | — | $40,288 | — |
| Schoolcraft Community College District | $48,724 | $46,865 | -4% |
| Nassau Community College | $19,002 | $46,526 | +145% |
| Rasmussen University-Minnesota | $44,293 | $44,488 | +0% |
| Rasmussen University-Florida | $44,293 | $44,488 | +0% |
Compare to Similar Programs Nationally
Marketing associates's programs at top institutions nationally
Scroll to see more →
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $5,980 | $41,955* | $40,288 | $14,437 | — | |
| $4,448 | $48,724* | $46,865 | $14,943 | 0.31 | |
| $16,450 | $45,084* | — | $22,546 | 0.50 | |
| $4,058 | $44,748* | — | $19,652 | 0.44 | |
| $10,899 | $44,293* | $44,488 | $27,167 | 0.61 | |
| $15,117 | $44,293* | $44,488 | $27,167 | 0.61 | |
| National Median | — | $41,955* | — | $19,149 | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Kirkwood Community College, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 18 similar programs. Actual outcomes may vary.