Marketing at Lewis University
Bachelor's Degree
Analysis
Lewis University's Marketing program lands squarely in the middle of the pack—exactly at Illinois's median for graduate earnings, and just slightly below the national average. While that might sound uninspiring, there's a pragmatic case here: $20,000 in debt is notably lower than typical Marketing programs nationally ($24,267) and in Illinois ($24,017), giving graduates more financial flexibility as they build their careers.
The 24% earnings growth over four years suggests graduates gain traction in the job market, moving from $43,196 to $53,530. However, this program can't compete with Illinois's top tier—UIUC Marketing grads earn 60% more right out of the gate, and even regional state schools like Illinois State and Northern Illinois produce graduates earning around $51,000 initially. The gap matters for students weighing similar tuition costs across public institutions.
For families prioritizing manageable debt over elite outcomes, this works. The lower borrowing combined with middle-of-the-road earnings creates a debt-to-earnings ratio that won't hamstring early career decisions. But students with the academic profile for more competitive Illinois programs should seriously consider them—the earnings premium from schools like Illinois State would quickly offset any modest tuition differences, especially for in-state students.
Where Lewis University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Lewis University graduates compare to all programs nationally
Lewis University graduates earn $43k, placing them in the 40th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Lewis University | $43,196 | $53,530 | $20,000 | 0.46 |
| University of Illinois Urbana-Champaign | $69,273 | $78,864 | $20,000 | 0.29 |
| Illinois Wesleyan University | $56,684 | — | — | — |
| Illinois State University | $51,687 | $63,704 | $20,500 | 0.40 |
| Northern Illinois University | $51,137 | $59,336 | $23,875 | 0.47 |
| Loyola University Chicago | $51,065 | $73,410 | $25,000 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Illinois
Compare tuition, earnings, and debt across Illinois schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Illinois Urbana-Champaign Champaign | $16,004 | $69,273 | $20,000 |
| Illinois Wesleyan University Bloomington | $55,704 | $56,684 | — |
| Illinois State University Normal | $16,021 | $51,687 | $20,500 |
| Northern Illinois University Dekalb | $12,700 | $51,137 | $23,875 |
| Loyola University Chicago Chicago | $51,716 | $51,065 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lewis University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 38 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.