Location: Madison, WI•In-State Tuition: $4,780•Out-of-State Tuition: $7,027
Est. Earnings (1yr)
$35,014
Est. from WI median (3 programs)
Est. Median Debt
$15,597
Est. from national median (12 programs)

Analysis

Similar Marketing associate's programs in Wisconsin suggest first-year earnings around $35,000—a modest start that aligns with the state median but falls about $7,000 short of national figures. The estimated $15,600 in debt produces a manageable 0.45 debt-to-earnings ratio, meaning your student would owe less than half their first year's salary. That's a reasonable burden for a two-year credential, though it's worth noting that other Wisconsin technical colleges like Rasmussen produce graduates earning nearly $10,000 more annually.

The bigger question is whether an associate's degree provides enough differentiation in marketing, where many entry-level positions accept candidates with just high school diplomas or certificates. The relatively low earnings—comparable to many retail management roles—suggest this credential positions graduates for coordinator or assistant positions rather than strategic roles. Madison's robust job market may offer better local prospects than the state average indicates, but peer programs show limited variation in outcomes.

For families focused on minimizing debt while gaining marketing fundamentals, this appears workable. However, if your student shows strong aptitude, investigating whether Madison Area Technical College offers clear pathways to complete a bachelor's degree elsewhere might prove more valuable than stopping at the associate's level, where earning potential remains constrained.

Where Madison Area Technical College Stands

Earnings vs. debt across all marketing associates's programs nationally

Madison Area Technical College (estimated ±10%)Other marketing programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Wisconsin

Marketing associates's programs at peer institutions in Wisconsin (16 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Madison Area Technical CollegeMadison$4,780$35,014*—$15,597*—
Rasmussen University-WisconsinGreen Bay$11,982$44,293*$44,488$27,167*0.61
Chippewa Valley Technical CollegeEau Claire$4,724$35,014*$41,562$12,000*0.34
Waukesha County Technical CollegePewaukee$4,720$34,630*$41,281—*—
National Median—$41,955*—$19,149*0.46
* Estimated from similar programs

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Madison Area Technical College, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 3 similar programs in WI. Actual outcomes may vary.