Analysis
Marketing graduates from Montana State face moderate debt loads for modest starting salaries. Based on peer programs nationally, expect around $22,600 in debt against first-year earnings near $45,000—a 0.50 debt ratio that's manageable but not generous. Marketing degrees across the country cluster tightly around these figures, suggesting this program tracks with industry norms rather than offering standout value or significant risk.
The economics here depend heavily on career trajectory. Marketing roles can diverge sharply after the first year—some graduates move into digital strategy or analytics positions with strong growth potential, while others cycle through entry-level coordinator roles with flatter earnings curves. The national data can't tell you which path MSU's program best prepares students for, though the school's strong regional connections in Bozeman (a growing tech and outdoor industry hub) could matter more than the degree itself.
With only three Montana schools offering marketing bachelor's degrees and none reporting actual outcomes, you're making this decision largely on program reputation and career services rather than hard evidence. The estimated numbers suggest neither a bargain nor a trap, but you'll want direct conversations with recent graduates about job placement specifics before committing—particularly given that marketing skills can often be self-taught or acquired through shorter credentials.
Where Montana State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs Nationally
Marketing bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,083 | $44,728* | — | $22,587* | — | |
| $66,104 | $82,553* | $117,639 | $17,412* | 0.21 | |
| $65,081 | $74,819* | $95,343 | $17,000* | 0.23 | |
| $64,772 | $70,868* | $71,936 | $26,000* | 0.37 | |
| $62,982 | $70,819* | — | $17,500* | 0.25 | |
| $64,701 | $69,633* | $79,586 | $26,962* | 0.39 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Montana State University, approximately 17% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 502 similar programs. Actual outcomes may vary.