Analysis
A $25,500 debt load for first-year earnings around $37,000 sounds manageable on paperβthe 0.69 ratio falls comfortably below the 1.0 threshold most financial advisors recommend. But based on comparable marketing programs in South Carolina, this estimate sits at the bottom of the state range, roughly $15,000 behind what graduates from USC and Clemson typically earn in their first year. The debt burden itself aligns closely with the state median, so the real question is whether Newberry's program can help students match or exceed these baseline earnings expectations.
The uncertainty here matters because marketing outcomes vary dramatically by employer connections, internship quality, and regional placement networksβfactors we can't assess from aggregate state data. What we know is that half of Newberry's students receive Pell grants, suggesting many families are borrowing to close the gap, and the college serves students who might not have access to the state's flagship programs. If Newberry delivers solid corporate partnerships in the Charlotte or Columbia metro areas, students could outperform these estimates; without those connections, they risk starting careers at the lower end of the salary spectrum with debt that takes longer to pay down than peers at larger schools.
Where Newberry College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in South Carolina
Marketing bachelors's programs at peer institutions in South Carolina (17 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,050 | $37,066* | β | $25,500* | β | |
| $12,688 | $52,374* | $62,400 | $23,750* | 0.45 | |
| $15,554 | $47,606* | $62,978 | $23,250* | 0.49 | |
| $27,500 | $43,169* | β | $27,000* | 0.63 | |
| $12,978 | $40,723* | $56,514 | $22,250* | 0.55 | |
| $33,580 | $37,066* | $47,789 | $25,250* | 0.68 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Newberry College, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 9 similar programs in SC. Actual outcomes may vary.