Analysis
North Carolina A&T's marketing program outperforms most of its in-state competition while keeping debt remarkably manageable. With first-year earnings of $48,042 climbing to $57,147 by year four, graduates earn more than the state median and rank in the 60th percentile among North Carolina marketing programsβahead of schools like UNC Charlotte and East Carolina. The 19% earnings growth trajectory suggests graduates are advancing in their careers, not just treading water.
The financial picture is particularly compelling: at $27,375, graduate debt sits well below both state and national medians, landing in just the 5th percentile nationally. That translates to a debt-to-earnings ratio of 0.57βmeaning graduates owe just over half of what they'll earn in their first year. For context, that's a healthy ratio by any standard, giving graduates breathing room to build their careers without crushing monthly payments.
For a family weighing options, this program delivers solid career outcomes at a price point that won't require decades of repayment. While Elon's graduates out-earn A&T grads by nearly $8,000 initially, they're likely carrying significantly more debt to get there. A&T provides a middle ground: above-average earnings with below-average debt, which is exactly what risk-conscious families should be seeking in a business degree.
Where North Carolina A & T State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How North Carolina A & T State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| North Carolina A & T State University | $48,042 | $57,147 | +19% |
| Elon University | $55,893 | $75,472 | +35% |
| East Carolina University | $45,870 | $60,002 | +31% |
| University of North Carolina at Charlotte | $43,619 | $55,979 | +28% |
| Appalachian State University | $42,999 | $54,315 | +26% |
Compare to Similar Programs in North Carolina
Marketing bachelors's programs at peer institutions in North Carolina (22 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,748 | $48,042 | $57,147 | $27,375 | 0.57 | |
| $44,536 | $55,893 | $75,472 | $21,500 | 0.38 | |
| $43,936 | $45,883 | β | $27,000 | 0.59 | |
| $35,536 | $45,880 | β | $26,354 | 0.57 | |
| $7,361 | $45,870 | $60,002 | $24,992 | 0.54 | |
| $7,214 | $43,619 | $55,979 | $21,500 | 0.49 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Carolina A & T State University, approximately 51% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 53 graduates with reported earnings and 54 graduates with debt data. Small samples may not be representative.