Analysis
Northern Arizona University's marketing program starts graduates below both state and national medians but tells an interesting story through its earnings trajectory. That first-year salary of $43,692 sits at the 40th percentile among Arizona marketing programsβtrailing University of Phoenix grads by nearly $20,000 and falling short of both ASU and U of A. However, the 39% earnings jump to $60,561 by year four represents one of the stronger growth patterns you'll find in marketing degrees, eventually surpassing the typical Arizona State graduate.
The $21,500 in median debt is manageable, coming in below both state and national averages. That translates to a debt-to-earnings ratio under 0.5βmeaning graduates could theoretically pay off their loans in about six months of gross income. The combination of reasonable borrowing and strong earnings growth creates a financial profile that improves significantly over time, even if the initial placement lags behind Arizona's flagship universities.
The tradeoff here is clear: you're accepting a slower start in exchange for lower debt and decent long-term growth. If your child needs immediate earning power or wants the strongest alumni network in Arizona, the state's larger universities show higher initial placement. But if they can weather a modest first year or two, NAU's marketing program delivers solid mid-career outcomes without the debt burden that often comes with bachelor's degrees.
Where Northern Arizona University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Northern Arizona University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Northern Arizona University | $43,692 | $60,561 | +39% |
| University of Arizona | $55,066 | $70,338 | +28% |
| Arizona State University Digital Immersion | $48,676 | $68,619 | +41% |
| Arizona State University Campus Immersion | $48,676 | $68,619 | +41% |
| University of Phoenix-Arizona | $63,570 | $53,053 | -17% |
Compare to Similar Programs in Arizona
Marketing bachelors's programs at peer institutions in Arizona (7 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,652 | $43,692 | $60,561 | $21,500 | 0.49 | |
| $9,552 | $63,570 | $53,053 | $45,070 | 0.71 | |
| $13,626 | $55,066 | $70,338 | $22,125 | 0.40 | |
| β | $48,676 | $68,619 | $16,500 | 0.34 | |
| $12,051 | $48,676 | $68,619 | $16,500 | 0.34 | |
| $17,450 | $45,001 | $46,758 | $24,919 | 0.55 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Arizona University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 154 graduates with reported earnings and 146 graduates with debt data. Small samples may not be representative.