Marketing at Northern Arizona University
Bachelor's Degree
Analysis
Northern Arizona University's marketing program starts graduates below both state and national medians but tells an interesting story through its earnings trajectory. That first-year salary of $43,692 sits at the 40th percentile among Arizona marketing programs—trailing University of Phoenix grads by nearly $20,000 and falling short of both ASU and U of A. However, the 39% earnings jump to $60,561 by year four represents one of the stronger growth patterns you'll find in marketing degrees, eventually surpassing the typical Arizona State graduate.
The $21,500 in median debt is manageable, coming in below both state and national averages. That translates to a debt-to-earnings ratio under 0.5—meaning graduates could theoretically pay off their loans in about six months of gross income. The combination of reasonable borrowing and strong earnings growth creates a financial profile that improves significantly over time, even if the initial placement lags behind Arizona's flagship universities.
The tradeoff here is clear: you're accepting a slower start in exchange for lower debt and decent long-term growth. If your child needs immediate earning power or wants the strongest alumni network in Arizona, the state's larger universities show higher initial placement. But if they can weather a modest first year or two, NAU's marketing program delivers solid mid-career outcomes without the debt burden that often comes with bachelor's degrees.
Where Northern Arizona University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Northern Arizona University graduates compare to all programs nationally
Northern Arizona University graduates earn $44k, placing them in the 43th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arizona
Marketing bachelors's programs at peer institutions in Arizona (7 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Northern Arizona University | $43,692 | $60,561 | $21,500 | 0.49 |
| University of Phoenix-Arizona | $63,570 | $53,053 | $45,070 | 0.71 |
| University of Arizona | $55,066 | $70,338 | $22,125 | 0.40 |
| Arizona State University Digital Immersion | $48,676 | $68,619 | $16,500 | 0.34 |
| Arizona State University Campus Immersion | $48,676 | $68,619 | $16,500 | 0.34 |
| Grand Canyon University | $45,001 | $46,758 | $24,919 | 0.55 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-Arizona Phoenix | $9,552 | $63,570 | $45,070 |
| University of Arizona Tucson | $13,626 | $55,066 | $22,125 |
| Arizona State University Digital Immersion Scottsdale | — | $48,676 | $16,500 |
| Arizona State University Campus Immersion Tempe | $12,051 | $48,676 | $16,500 |
| Grand Canyon University Phoenix | $17,450 | $45,001 | $24,919 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Northern Arizona University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 154 graduates with reported earnings and 146 graduates with debt data. Small samples may not be representative.