Marketing at University of Arizona
Bachelor's Degree
Analysis
University of Arizona marketing graduates earn $55,066 in their first year—outpacing 95% of marketing programs nationwide and ranking solidly in Arizona's top tier. While University of Phoenix edges ahead with $63,570, U of A beats ASU's campuses and every other state option, all while charging competitive debt loads around $22,000. The real story emerges four years out: earnings jump 28% to over $70,000, suggesting graduates build valuable momentum in their careers.
The debt picture looks sensible at 0.40 times first-year earnings, meaning graduates could theoretically pay off loans in under five months of gross income. Arizona employers clearly value U of A's marketing program—that 60th percentile state ranking reflects strong competition from Phoenix, but the national 95th percentile position reveals this program punches well above its weight class. For an 86% admission rate school, these outcomes are striking.
Parents should recognize what they're getting: top-tier national outcomes at accessible admissions standards and reasonable debt levels. The earnings trajectory—not just the starting salary—matters here, and the 28% growth rate indicates U of A graduates aren't stuck in entry-level roles. If your student can get in-state tuition, this represents one of Arizona's strongest returns for marketing degrees.
Where University of Arizona Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Arizona graduates compare to all programs nationally
University of Arizona graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Arizona
Marketing bachelors's programs at peer institutions in Arizona (7 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Arizona | $55,066 | $70,338 | $22,125 | 0.40 |
| University of Phoenix-Arizona | $63,570 | $53,053 | $45,070 | 0.71 |
| Arizona State University Digital Immersion | $48,676 | $68,619 | $16,500 | 0.34 |
| Arizona State University Campus Immersion | $48,676 | $68,619 | $16,500 | 0.34 |
| Grand Canyon University | $45,001 | $46,758 | $24,919 | 0.55 |
| Northern Arizona University | $43,692 | $60,561 | $21,500 | 0.49 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Arizona
Compare tuition, earnings, and debt across Arizona schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-Arizona Phoenix | $9,552 | $63,570 | $45,070 |
| Arizona State University Digital Immersion Scottsdale | — | $48,676 | $16,500 |
| Arizona State University Campus Immersion Tempe | $12,051 | $48,676 | $16,500 |
| Grand Canyon University Phoenix | $17,450 | $45,001 | $24,919 |
| Northern Arizona University Flagstaff | $12,652 | $43,692 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Arizona, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 177 graduates with reported earnings and 164 graduates with debt data. Small samples may not be representative.