Analysis
Oregon State's marketing program stands out for its earnings trajectory rather than its starting salary. Graduates begin near the state median at $45,015, but four years later they're earning $63,235—a 41% jump that suggests the program builds skills employers increasingly value. Among Oregon's nine marketing programs, this ranks in the 60th percentile for earnings, placing it solidly in the upper half despite the state's limited competition.
The debt picture looks reasonable at $20,500, below Oregon's typical marketing program debt and translating to a 0.46 ratio against first-year earnings. That's manageable even during the lower-earning early years. The catch is that this debt level ranks in the 80th percentile nationally—meaning 80% of marketing programs saddle students with less debt—though Oregon's higher cost of living and in-state tuition rates likely explain some of that gap.
For Oregon families, this program delivers competitive value. Your child won't start as the highest earner among marketing graduates, but the strong earnings growth suggests they'll develop expertise that pays off. The debt is handleable, and the robust sample size means these numbers reflect real outcomes, not statistical noise. If your student is willing to invest in building experience those first few years, the four-year earnings justify the initial investment.
Where Oregon State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Oregon State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Oregon State University | $45,015 | $63,235 | +40% |
| George Fox University | $46,140 | $67,336 | +46% |
| Oregon State University-Cascades Campus | $45,015 | $63,235 | +40% |
| Portland State University | $41,395 | $58,587 | +42% |
| Linfield University | $46,734 | $57,052 | +22% |
Compare to Similar Programs in Oregon
Marketing bachelors's programs at peer institutions in Oregon (9 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $13,494 | $45,015 | $63,235 | $20,500 | 0.46 | |
| $49,530 | $46,734 | $57,052 | $27,000 | 0.58 | |
| $40,940 | $46,140 | $67,336 | $21,000 | 0.46 | |
| $12,594 | $45,015 | $63,235 | $20,500 | 0.46 | |
| $54,900 | $41,792 | $50,773 | $22,821 | 0.55 | |
| $11,238 | $41,395 | $58,587 | $19,500 | 0.47 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oregon State University, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 103 graduates with reported earnings and 95 graduates with debt data. Small samples may not be representative.