Marketing at Portland State University
Bachelor's Degree
Analysis
Portland State's marketing program starts slow but accelerates impressively—graduates earn $41,395 in year one but jump to $58,587 by year four, a 42% increase that outpaces typical career growth. That first-year figure lands below both the Oregon median ($45,015) and national average ($44,728), putting PSU around the 40th percentile statewide. However, the strong earnings trajectory suggests graduates build valuable skills or connections that pay off with experience, even if initial placements lag behind peers at Oregon State or George Fox.
The debt picture is mixed. At $19,500, PSU students borrow less than the state median ($20,750) and considerably less than the national benchmark ($24,267). Yet the program ranks in the 86th percentile nationally for debt—meaning 86% of marketing programs nationwide saddle students with less borrowing. That's a concerning signal, though the 0.47 debt-to-earnings ratio remains manageable, with graduates able to repay loans within a reasonable timeframe as their earnings grow.
For families prioritizing affordability and willing to bet on longer-term growth, this works. PSU serves a high proportion of Pell-eligible students (40%), and the relatively low debt load combined with strong earnings acceleration makes this accessible for working-class families. Just understand your graduate will likely start behind peers from other Oregon programs and need a few years to catch up.
Where Portland State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Portland State University graduates compare to all programs nationally
Portland State University graduates earn $41k, placing them in the 29th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Oregon
Marketing bachelors's programs at peer institutions in Oregon (9 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Portland State University | $41,395 | $58,587 | $19,500 | 0.47 |
| Linfield University | $46,734 | $57,052 | $27,000 | 0.58 |
| George Fox University | $46,140 | $67,336 | $21,000 | 0.46 |
| Oregon State University | $45,015 | $63,235 | $20,500 | 0.46 |
| Oregon State University-Cascades Campus | $45,015 | $63,235 | $20,500 | 0.46 |
| University of Portland | $41,792 | $50,773 | $22,821 | 0.55 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Oregon
Compare tuition, earnings, and debt across Oregon schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Linfield University McMinnville | $49,530 | $46,734 | $27,000 |
| George Fox University Newberg | $40,940 | $46,140 | $21,000 |
| Oregon State University Corvallis | $13,494 | $45,015 | $20,500 |
| Oregon State University-Cascades Campus Bend | $12,594 | $45,015 | $20,500 |
| University of Portland Portland | $54,900 | $41,792 | $22,821 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Portland State University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 211 graduates with reported earnings and 191 graduates with debt data. Small samples may not be representative.