Analysis
Rasmussen's marketing graduates start behind, earning $41,377 initially—below both the Kansas median ($44,401) and national average ($44,728). But the trajectory tells a different story: earnings jump 42% by year four to reach $58,760, eventually surpassing the state's top programs including Kansas State and KU. The question is whether that growth curve justifies the upfront costs.
The debt burden here demands scrutiny. At $37,530, graduates carry roughly $12,000 more than typical Kansas marketing majors and $13,000 above the national median. That's substantial when you're starting at $41k—though the debt-to-earnings ratio of 0.91 remains manageable, and the strong four-year earnings help accelerate payoff. Over half the student body receives Pell grants, suggesting this program primarily serves students who may have limited alternatives.
For families comparing options, the calculus is straightforward: you're paying premium debt for below-average starting salaries, banking on meaningful career acceleration. If your student has admission to Kansas State, KU, or even Washburn—all offering similar or lower debt with stronger initial earnings—those represent safer bets. But for students who need the flexibility Rasmussen provides (often working adults or those needing non-traditional schedules), the eventual earnings growth makes this viable, provided they can weather the challenging first few years of loan payments.
Where Rasmussen University-Kansas Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Rasmussen University-Kansas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rasmussen University-Kansas | $41,377 | $58,760 | +42% |
| University of Kansas | $48,204 | $67,616 | +40% |
| Kansas State University | $50,468 | $61,965 | +23% |
| Washburn University | $47,963 | $57,133 | +19% |
| Pittsburg State University | $44,401 | $53,586 | +21% |
Compare to Similar Programs in Kansas
Marketing bachelors's programs at peer institutions in Kansas (21 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $15,340 | $41,377 | $58,760 | $37,530 | 0.91 | |
| $10,942 | $50,468 | $61,965 | $25,000 | 0.50 | |
| $11,700 | $48,204 | $67,616 | $21,893 | 0.45 | |
| $9,578 | $47,963 | $57,133 | $27,000 | 0.56 | |
| $5,633 | $45,619 | — | $31,000 | 0.68 | |
| $8,008 | $44,401 | $53,586 | $23,994 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-Kansas, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.