Median Earnings (1yr)
$41,377
29th percentile (40th in KS)
Median Debt
$37,530
55% above national median
Debt-to-Earnings
0.91
Manageable
Sample Size
57
Adequate data

Analysis

Rasmussen's marketing graduates start behind, earning $41,377 initially—below both the Kansas median ($44,401) and national average ($44,728). But the trajectory tells a different story: earnings jump 42% by year four to reach $58,760, eventually surpassing the state's top programs including Kansas State and KU. The question is whether that growth curve justifies the upfront costs.

The debt burden here demands scrutiny. At $37,530, graduates carry roughly $12,000 more than typical Kansas marketing majors and $13,000 above the national median. That's substantial when you're starting at $41k—though the debt-to-earnings ratio of 0.91 remains manageable, and the strong four-year earnings help accelerate payoff. Over half the student body receives Pell grants, suggesting this program primarily serves students who may have limited alternatives.

For families comparing options, the calculus is straightforward: you're paying premium debt for below-average starting salaries, banking on meaningful career acceleration. If your student has admission to Kansas State, KU, or even Washburn—all offering similar or lower debt with stronger initial earnings—those represent safer bets. But for students who need the flexibility Rasmussen provides (often working adults or those needing non-traditional schedules), the eventual earnings growth makes this viable, provided they can weather the challenging first few years of loan payments.

Where Rasmussen University-Kansas Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Rasmussen University-KansasOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Rasmussen University-Kansas graduates compare to all programs nationally

Rasmussen University-Kansas graduates earn $41k, placing them in the 29th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Kansas

Marketing bachelors's programs at peer institutions in Kansas (21 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Rasmussen University-Kansas$41,377$58,760$37,5300.91
Kansas State University$50,468$61,965$25,0000.50
University of Kansas$48,204$67,616$21,8930.45
Washburn University$47,963$57,133$27,0000.56
Fort Hays State University$45,619—$31,0000.68
Pittsburg State University$44,401$53,586$23,9940.54
National Median$44,728—$24,2670.54

Other Marketing Programs in Kansas

Compare tuition, earnings, and debt across Kansas schools

SchoolIn-State TuitionEarnings (1yr)Debt
Kansas State University
Manhattan
$10,942$50,468$25,000
University of Kansas
Lawrence
$11,700$48,204$21,893
Washburn University
Topeka
$9,578$47,963$27,000
Fort Hays State University
Hays
$5,633$45,619$31,000
Pittsburg State University
Pittsburg
$8,008$44,401$23,994

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-Kansas, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.