Analysis
Southeast Technical College's marketing associate degree outperforms the only other option in South Dakota—Lake Area Technical College earns graduates about $7,500 more annually—though that comparison comes with a caveat: we're looking at fewer than 30 graduates here, so individual circumstances can skew the numbers significantly. Still, earning nearly $40,000 right out of the gate with just $16,500 in debt means graduates owe roughly five months of salary, a manageable starting point compared to the national median of $19,149.
The downside? Earnings actually dip by about $2,000 between years one and four, suggesting these marketing roles may offer limited advancement without additional credentials or pivoting to a different career path. That said, graduates still earn above South Dakota's median for this degree ($35,830), so you're getting competitive local outcomes. The program serves a substantial number of Pell grant recipients (32%), indicating it's accessible to families across income levels.
For a student planning to work in South Dakota and needing to enter the workforce quickly with minimal debt, this delivers solid immediate returns. Just understand that career growth may require either moving up within an organization strategically or eventually pursuing a bachelor's degree. The small sample size means your child's experience could vary, but the fundamentals—low debt and decent starting pay—create a workable foundation.
Where Southeast Technical College Stands
Earnings vs. debt across all marketing associates's programs nationally
Earnings Distribution
How Southeast Technical College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Southeast Technical College | $39,617 | $37,470 | -5% |
| Schoolcraft Community College District | $48,724 | $46,865 | -4% |
| Nassau Community College | $19,002 | $46,526 | +145% |
| Rasmussen University-Minnesota | $44,293 | $44,488 | +0% |
| Lake Area Technical College | $32,043 | $32,466 | +1% |
Compare to Similar Programs in South Dakota
Marketing associates's programs at peer institutions in South Dakota (2 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $7,650 | $39,617 | $37,470 | $16,500 | 0.42 | |
| $6,718 | $32,043 | $32,466 | $14,250 | 0.44 | |
| National Median | — | $41,955 | — | $19,149 | 0.46 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Southeast Technical College, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 21 graduates with debt data. Small samples may not be representative.