Marketing at University of Arkansas-Fort Smith

In Arkansas, marketing bachelor's programs show a wide spread in outcomes—from $38,000 to over $50,000 in early earnings. Based on comparable programs statewide, UA-Fort Smith's marketing degree likely positions graduates around the middle of this range, with estimated first-year earnings of $45,400 and debt around $21,500. That debt load translates to a manageable ratio of 0.47, meaning roughly $2 in earnings for every dollar borrowed. By year four, actual reported earnings climb to nearly $50,000, suggesting steady income growth that aligns with stronger programs in the state.

What makes this estimate more reliable is that it's drawn from only four marketing programs across Arkansas—a small peer group that includes both higher-performing schools like UA-Fayetteville and lower-performing ones like Central Arkansas. The estimated debt is similarly conservative, coming in below both state and national medians. For families prioritizing affordability, that's meaningful: lower borrowing paired with mid-range earnings creates breathing room for loan repayment while graduates establish themselves professionally.

The practical takeaway: This program appears positioned to deliver solid middle-of-the-pack outcomes for Arkansas marketing graduates, with debt levels that won't constrain early-career options. While the exact figures for UA-Fort Smith grads remain uncertain, the surrounding data suggests a reasonable investment—particularly if your student can keep borrowing below that $21,500 threshold.