Median Earnings (1yr)
$50,016
75th percentile (40th in CO)
Median Debt
$22,739
6% below national median
Debt-to-Earnings
0.45
Manageable
Sample Size
75
Adequate data

Analysis

University of Denver's marketing program produces graduates who start at $50,000 but see their earnings jump 47% to $73,000 within four years—a growth trajectory that significantly outpaces typical marketing careers. While the first-year salary trails other Colorado marketing programs (ranking in the 40th percentile statewide), that gap closes fast. By year four, these graduates are earning substantially more than the national median and likely surpassing many of their in-state peers.

The $22,739 debt load sits comfortably below the national average, creating a manageable debt-to-earnings ratio of 0.45. For context, you'd be paying back roughly 45% of your first-year salary—hardly a crushing burden, especially given the strong upward earnings momentum. The moderate sample size (30-100 graduates) provides reasonable confidence in these numbers without being definitive.

Here's the practical read: This program costs more upfront than alternatives like Metro State, but the earnings acceleration suggests DU's network and credentials pay dividends as graduates advance into management roles. If your child can handle starting slightly behind their Colorado peers while building toward significantly higher mid-career earnings, this represents solid value. The risk is modest debt paired with proven income growth; that's a favorable equation for families who can weather a slower start.

Where University of Denver Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of DenverOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Denver graduates compare to all programs nationally

University of Denver graduates earn $50k, placing them in the 75th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Colorado

Marketing bachelors's programs at peer institutions in Colorado (6 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Denver$50,016$73,375$22,7390.45
Colorado State University Global$55,814$56,771$29,9560.54
Metropolitan State University of Denver$52,216$57,726$24,0000.46
National Median$44,728—$24,2670.54

Other Marketing Programs in Colorado

Compare tuition, earnings, and debt across Colorado schools

SchoolIn-State TuitionEarnings (1yr)Debt
Colorado State University Global
Denver
$8,400$55,814$29,956
Metropolitan State University of Denver
Denver
$10,780$52,216$24,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Denver, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 75 graduates with reported earnings and 66 graduates with debt data. Small samples may not be representative.