Analysis
University of Denver's marketing program produces graduates who start at $50,000 but see their earnings jump 47% to $73,000 within four yearsβa growth trajectory that significantly outpaces typical marketing careers. While the first-year salary trails other Colorado marketing programs (ranking in the 40th percentile statewide), that gap closes fast. By year four, these graduates are earning substantially more than the national median and likely surpassing many of their in-state peers.
The $22,739 debt load sits comfortably below the national average, creating a manageable debt-to-earnings ratio of 0.45. For context, you'd be paying back roughly 45% of your first-year salaryβhardly a crushing burden, especially given the strong upward earnings momentum. The moderate sample size (30-100 graduates) provides reasonable confidence in these numbers without being definitive.
Here's the practical read: This program costs more upfront than alternatives like Metro State, but the earnings acceleration suggests DU's network and credentials pay dividends as graduates advance into management roles. If your child can handle starting slightly behind their Colorado peers while building toward significantly higher mid-career earnings, this represents solid value. The risk is modest debt paired with proven income growth; that's a favorable equation for families who can weather a slower start.
Where University of Denver Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Denver graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Denver | $50,016 | $73,375 | +47% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| Metropolitan State University of Denver | $52,216 | $57,726 | +11% |
| Colorado State University Global | $55,814 | $56,771 | +2% |
Compare to Similar Programs in Colorado
Marketing bachelors's programs at peer institutions in Colorado (6 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $59,340 | $50,016 | $73,375 | $22,739 | 0.45 | |
| $8,400 | $55,814 | $56,771 | $29,956 | 0.54 | |
| $10,780 | $52,216 | $57,726 | $24,000 | 0.46 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Denver, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 75 graduates with reported earnings and 66 graduates with debt data. Small samples may not be representative.