Analysis
UNLV's marketing program graduates start nearly $8,000 below the state median at $36,304, ranking in just the 25th percentile among Nevada's marketing programs. That's a significant gap when University of Phoenix-Nevada grads earn $63,570 and even UNR matches the state median. The low starting salary becomes more concerning when you realize UNLV performs at the 5th percentile nationally—meaning 95% of marketing programs nationwide see better first-year outcomes.
The redeeming factor here is trajectory: earnings jump 40% to $50,964 by year four, pulling ahead of both state and national medians. The debt picture helps too—at just $15,047, graduates carry roughly half the typical burden for this major, translating to a manageable 0.41 debt-to-earnings ratio even with that weak starting salary. For a school serving 40% Pell-eligible students, keeping debt this low matters.
Parents should recognize this is a slow-start program that eventually catches up. Your child will likely struggle financially those first couple years out of college compared to peers from other Nevada schools. If they can weather that period—perhaps by living at home or taking a survival job alongside their career search—the math improves substantially. But if they need immediate earning power after graduation, the state's other options deliver that from day one.
Where University of Nevada-Las Vegas Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Nevada-Las Vegas graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Nevada-Las Vegas | $36,304 | $50,964 | +40% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| University of Nevada-Reno | $44,661 | $55,352 | +24% |
| University of Phoenix-Nevada | $63,570 | $53,053 | -17% |
Compare to Similar Programs in Nevada
Marketing bachelors's programs at peer institutions in Nevada (3 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,142 | $36,304 | $50,964 | $15,047 | 0.41 | |
| — | $63,570 | $53,053 | $45,070 | 0.71 | |
| $8,994 | $44,661 | $55,352 | $20,500 | 0.46 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Nevada-Las Vegas, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 119 graduates with reported earnings and 91 graduates with debt data. Small samples may not be representative.