Analysis
North Carolina's marketing programs show considerable variation in outcomes, and UNCG's estimated performance sits below what peer institutions actually report. While similar programs in the state suggest first-year earnings around $43,600 with debt near $23,500—yielding a manageable 0.54 debt ratio—five NC schools with reported data show their graduates earning notably more, from East Carolina's $45,870 to Elon's $55,893. That $12,000+ gap between UNCG's estimated outcome and what nearby NC A&T actually reports is substantial for entry-level marketing positions.
The estimated debt load appears reasonable on its face, roughly in line with both state and national norms for marketing degrees. But context matters: UNCG serves a population where 47% receive Pell grants, meaning many students come from lower-income backgrounds where even $23,500 in debt represents a significant burden. When peer programs are producing higher earnings with similar debt levels, the value equation shifts.
For families weighing this program, the key uncertainty is whether UNCG's actual outcomes match the state median used here or fall shorter. Given that every NC marketing program with reported data outperforms these estimates, you should directly ask UNCG's career services for placement data on their marketing graduates specifically—actual employer names, salary ranges, and job titles. Without that concrete information, you're making a financial decision based on what similar programs achieve, not what this particular program delivers.
Where University of North Carolina at Greensboro Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in North Carolina
Marketing bachelors's programs at peer institutions in North Carolina (22 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $7,593 | $43,619* | — | $23,508* | — | |
| $44,536 | $55,893* | $75,472 | $21,500* | 0.38 | |
| $6,748 | $48,042* | $57,147 | $27,375* | 0.57 | |
| $43,936 | $45,883* | — | $27,000* | 0.59 | |
| $35,536 | $45,880* | — | $26,354* | 0.57 | |
| $7,361 | $45,870* | $60,002 | $24,992* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Carolina at Greensboro, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in NC. Actual outcomes may vary.