Marketing at University of North Texas

UNT's marketing program graduates start below both state and national medians, but the earnings trajectory tells a more optimistic story than the initial numbers suggest. That 26% jump from $43,828 to $55,082 over four years is solid momentum, even if the program still ranks in the 40th percentile among Texas marketing programs. More importantly, graduates carry just $19,540 in debt—significantly lower than both the state median ($22,130) and national median ($24,267)—making this an accessible path into the field.

The debt-to-earnings ratio of 0.45 is genuinely manageable, meaning graduates owe less than half their first-year salary. While students at UT-Austin or TCU will likely out-earn UNT grads, they may also face steeper debt loads depending on their aid packages. For families seeking an affordable marketing degree without taking on crushing debt, UNT delivers reasonable value, particularly for students who can leverage Dallas-Fort Worth's marketing and corporate landscape for internships and early career opportunities.

The real question is whether starting in the bottom half of Texas marketing programs matters if the debt stays low and earnings grow steadily. For students willing to hustle early in their careers, this combination of low debt and decent growth potential creates room to build experience without financial panic.