Analysis
Among Mississippi's six marketing programs, Southern Miss graduates earn slightly less than the state median but carry notably lower debt—about $3,000 below what's typical in-state. That 40th percentile ranking within Mississippi matters less when you consider the financial tradeoff: graduates here owe roughly $18,800 while peers at Ole Miss or Mississippi State typically carry more debt for marginally higher starting salaries. The 46% debt-to-earnings ratio is manageable, and the 20% earnings growth over four years suggests decent career progression.
The national picture is less flattering. Southern Miss marketing graduates start about $4,200 below the national median, landing in just the 24th percentile for the program nationwide. For families considering out-of-state options, that gap is significant—you'd pay more as an out-of-state student to earn less than marketing graduates at most other universities.
For Mississippi residents, this works as an affordable path into marketing, particularly given Southern Miss's accessibility (47% of students receive Pell grants). The relatively low debt load provides breathing room early in your career. But if your child has strong credentials and qualifications for competitive programs elsewhere, the earnings data suggests they could do better—both the modest starting salary and below-average national standing indicate this program doesn't offer a competitive edge in the broader job market.
Where University of Southern Mississippi Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Southern Mississippi graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Southern Mississippi | $40,496 | $48,470 | +20% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Georgetown University | $74,819 | $95,343 | +27% |
| University of Mississippi | $43,811 | $55,858 | +27% |
| Mississippi State University | $42,670 | $53,459 | +25% |
Compare to Similar Programs in Mississippi
Marketing bachelors's programs at peer institutions in Mississippi (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,618 | $40,496 | $48,470 | $18,781 | 0.46 | |
| $9,412 | $43,811 | $55,858 | $22,500 | 0.51 | |
| $9,815 | $42,670 | $53,459 | $21,500 | 0.50 | |
| $21,698 | $42,245 | — | — | — | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Southern Mississippi, approximately 47% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.