Analysis
The $27,000 debt load stands out immediately—it's lower than 95% of marketing programs nationally. That's genuine financial restraint at a small private university where such moderation is rare. When peer marketing programs across Illinois suggest first-year earnings around $43,300, that debt level translates to roughly seven months of gross income, a manageable starting point for most graduates.
The tension here is what those estimated earnings represent. Top Illinois marketing programs produce graduates earning $50,000 to $69,000 in their first year, suggesting that school reputation and network strength matter considerably in this field. Similar programs statewide cluster right where University of St. Francis likely falls, which means competitive but not exceptional outcomes. For a field where relationships and alumni connections often drive early opportunities, attending a smaller institution in Joliet rather than a flagship or Chicago-based program could mean slower momentum out of the gate.
The value calculation depends heavily on net cost after aid. With 37% of students receiving Pell grants and lower-than-typical borrowing, many families here appear to be managing expenses carefully. If your child can graduate near that $27,000 debt figure—and that's actual, not estimated—the financial risk remains contained even if career acceleration takes longer than at brand-name alternatives.
Where University of St Francis Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Illinois
Marketing bachelors's programs at peer institutions in Illinois (37 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $37,000 | $43,320* | — | $27,000 | — | |
| $16,004 | $69,273* | $78,864 | $20,000 | 0.29 | |
| $55,704 | $56,684* | — | — | — | |
| $16,021 | $51,687* | $63,704 | $20,500 | 0.40 | |
| $12,700 | $51,137* | $59,336 | $23,875 | 0.47 | |
| $51,716 | $51,065* | $73,410 | $25,000 | 0.49 | |
| National Median | — | $44,728* | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of St Francis, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 23 similar programs in IL. Actual outcomes may vary.