Analysis
A Bachelor's in Marketing from the University of the Virgin Islands presents unique challenges for evaluation. Because the school's graduate cohort is too small for the Department of Education to publish specific outcomes, we're working with national medians: roughly $45,000 in first-year earnings and $22,600 in debt. These benchmarks suggest a manageable debt-to-earnings ratio of 0.50, meaning debt equals half of what graduates typically earn in their first yearβa workable starting point for most graduates.
The real question is how well these national averages translate to the Virgin Islands' distinct economy. With its tourism-driven market and smaller business landscape, job opportunities and salary scales likely differ substantially from mainland markets. The school's 97% admission rate and lower-than-average SAT scores suggest it serves a broad student base, including many first-generation college students (46% receive Pell grants), but doesn't indicate how well it prepares graduates for marketing careers specifically.
For families considering this program, the critical unknown is whether graduates stay in the Virgin Islands or relocate to find work. If your child plans to build a career locally, investigate whether the island's hospitality and retail sectors offer sufficient marketing positions at competitive salaries. If mainland relocation is the plan, understand that you're betting on national averages without evidence this particular program delivers themβa leap of faith that demands careful consideration of backup plans.
Where University of the Virgin Islands Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs Nationally
Marketing bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $5,612 | $44,728* | β | $22,587* | β | |
| $66,104 | $82,553* | $117,639 | $17,412* | 0.21 | |
| $65,081 | $74,819* | $95,343 | $17,000* | 0.23 | |
| $64,772 | $70,868* | $71,936 | $26,000* | 0.37 | |
| $62,982 | $70,819* | β | $17,500* | 0.25 | |
| $64,701 | $69,633* | $79,586 | $26,962* | 0.39 | |
| National Median | β | $44,728* | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of the Virgin Islands, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 502 similar programs. Actual outcomes may vary.