Analysis
William Peace's marketing program carries an estimated debt load of nearly $25,000—right in line with the national median—but the earnings picture based on comparable North Carolina programs suggests potential challenges. Similar marketing bachelor's programs in the state typically produce first-year earnings around $43,600, which tracks closely with the national median but falls considerably short of what graduates from Elon ($55,900) or NC A&T ($48,000) appear to earn. With a debt-to-earnings ratio of 0.57, graduates would owe roughly seven months of their first-year salary, which is manageable but offers little cushion if actual outcomes fall below these state averages.
The 97% admission rate and relatively accessible student body (35% receive Pell grants) suggest William Peace serves students who might not gain admission elsewhere, which could be valuable. However, peer programs in North Carolina show that marketing outcomes can vary by $10,000 or more annually depending on the institution. Without actual graduate data for this specific program, it's impossible to know whether William Peace's career services, employer connections, and curriculum quality position graduates closer to the state average or further behind.
For an anxious parent, the key question is whether this program offers enough differentiation to justify the cost when multiple NC public universities appear to produce stronger outcomes at potentially lower prices. Given the uncertainty in these estimates and the competitive nature of marketing careers, you'd want concrete evidence—job placement rates, employer partnerships, internship success—before committing to this debt level.
Where William Peace University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in North Carolina
Marketing bachelors's programs at peer institutions in North Carolina (22 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,150 | $43,619* | — | $24,727* | — | |
| $44,536 | $55,893* | $75,472 | $21,500* | 0.38 | |
| $6,748 | $48,042* | $57,147 | $27,375* | 0.57 | |
| $43,936 | $45,883* | — | $27,000* | 0.59 | |
| $35,536 | $45,880* | — | $26,354* | 0.57 | |
| $7,361 | $45,870* | $60,002 | $24,992* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At William Peace University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 11 similar programs in NC. Actual outcomes may vary.