Analysis
Adrian College's marketing program carries one of the lowest debt loads you'll find anywhere—just $27,000 at graduation puts it in the 5th percentile nationally. That's roughly $3,000 less than what Michigan students typically borrow for marketing degrees. Combined with first-year earnings of $44,122, graduates face a manageable 0.61 debt-to-earnings ratio, meaning they owe about seven months of salary.
The tradeoff is middle-of-the-pack earning potential. At $44,122 initially and $52,172 by year four, graduates earn slightly below the Michigan median for marketing majors. They're making about $12,000 less than Michigan State grads and $8,000 less than Central Michigan grads four years out. However, the 18% earnings growth suggests steady career progression, and these graduates aren't struggling—they're just not at the top of the Michigan market.
For families prioritizing affordability over prestige, this equation works. Your child graduates with thousands less debt than peers at competitive Michigan programs while still earning a livable wage that grows respectably over time. If they're considering Adrian anyway for other reasons (smaller campus, specific programs), the marketing degree won't undermine their financial future. But if maximizing earning potential is the priority, larger state universities deliver notably stronger outcomes for similar or only slightly higher debt.
Where Adrian College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Adrian College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Adrian College | $44,122 | $52,172 | +18% |
| Michigan State University | $57,275 | $78,148 | +36% |
| Central Michigan University | $55,296 | $69,950 | +27% |
| University of Michigan-Dearborn | $46,664 | $66,233 | +42% |
| Walsh College | $40,882 | $64,436 | +58% |
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $40,556 | $44,122 | $52,172 | $27,000 | 0.61 | |
| $15,988 | $57,275 | $78,148 | $23,896 | 0.42 | |
| $14,190 | $55,296 | $69,950 | $27,000 | 0.49 | |
| $15,298 | $53,081 | $60,095 | $25,750 | 0.49 | |
| $14,694 | $50,087 | $63,669 | $25,715 | 0.51 | |
| $14,297 | $47,929 | $54,580 | $24,382 | 0.51 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Adrian College, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 33 graduates with reported earnings and 34 graduates with debt data. Small samples may not be representative.