Marketing at Central Michigan University
Bachelor's Degree
Analysis
Central Michigan University's marketing program delivers exceptional value despite its moderate debt load. With first-year earnings of $55,296, graduates earn 24% more than the national median and rank in the 95th percentile nationally—impressive performance that places CMU among the top marketing programs in the country. Within Michigan, however, the program sits more modestly in the 60th percentile, trailing flagship programs like Michigan State ($57,275) but still outperforming most in-state options.
The debt picture is refreshingly manageable. At $27,000, student loans represent just 49 cents for every dollar of first-year earnings—well below typical ratios and ranking in the 5th percentile nationally for debt burden. This combination of strong earnings and controlled debt creates genuine financial advantage for graduates. The 27% earnings growth over four years suggests the program builds skills that appreciate in the job market.
For families weighing CMU against other Michigan schools, this program offers solid returns without the competitive admissions pressure of elite alternatives. The 91% acceptance rate means qualified students can access these outcomes, making this a practical choice that delivers on its promises.
Where Central Michigan University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Central Michigan University graduates compare to all programs nationally
Central Michigan University graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Central Michigan University | $55,296 | $69,950 | $27,000 | 0.49 |
| Michigan State University | $57,275 | $78,148 | $23,896 | 0.42 |
| Western Michigan University | $53,081 | $60,095 | $25,750 | 0.49 |
| Oakland University | $50,087 | $63,669 | $25,715 | 0.51 |
| Wayne State University | $47,929 | $54,580 | $24,382 | 0.51 |
| University of Michigan-Dearborn | $46,664 | $66,233 | $23,625 | 0.51 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $57,275 | $23,896 |
| Western Michigan University Kalamazoo | $15,298 | $53,081 | $25,750 |
| Oakland University Rochester Hills | $14,694 | $50,087 | $25,715 |
| Wayne State University Detroit | $14,297 | $47,929 | $24,382 |
| University of Michigan-Dearborn Dearborn | $14,944 | $46,664 | $23,625 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Central Michigan University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 328 graduates with reported earnings and 291 graduates with debt data. Small samples may not be representative.