Median Earnings (1yr)
$50,087
75th percentile (60th in MI)
Median Debt
$25,715
6% above national median
Debt-to-Earnings
0.51
Manageable
Sample Size
143
Adequate data

Analysis

Oakland University's marketing program produces graduates who start at $50,087 and climb to nearly $64,000 within four years—impressive momentum that outpaces both national and Michigan medians by meaningful margins. At $25,715 in debt, graduates face a manageable debt-to-earnings ratio of 0.51, meaning they owe roughly half their first-year salary. This ranks in the 60th percentile among Michigan marketing programs, placing it solidly in the middle of the state's offerings but behind heavyweights like Michigan State and Central Michigan.

The 27% earnings growth trajectory is particularly noteworthy—these graduates aren't just starting strong, they're building careers with real momentum. While Oakland's program trails the state's top performers at launch, the gap narrows over time as its graduates gain traction in the marketplace. Given the university's 70% admission rate and accessible profile, this represents genuine upward mobility.

For families weighing this investment, the math is straightforward: debt gets paid down relatively quickly with these salary levels, and the four-year earnings pattern suggests Oakland's marketing graduates are landing roles with advancement potential. This isn't a glamorous choice among Michigan's options, but it's a pragmatic one that delivers solid returns without excessive financial strain.

Where Oakland University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Oakland UniversityOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Oakland University graduates compare to all programs nationally

Oakland University graduates earn $50k, placing them in the 75th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Michigan

Marketing bachelors's programs at peer institutions in Michigan (31 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Oakland University$50,087$63,669$25,7150.51
Michigan State University$57,275$78,148$23,8960.42
Central Michigan University$55,296$69,950$27,0000.49
Western Michigan University$53,081$60,095$25,7500.49
Wayne State University$47,929$54,580$24,3820.51
University of Michigan-Dearborn$46,664$66,233$23,6250.51
National Median$44,728—$24,2670.54

Other Marketing Programs in Michigan

Compare tuition, earnings, and debt across Michigan schools

SchoolIn-State TuitionEarnings (1yr)Debt
Michigan State University
East Lansing
$15,988$57,275$23,896
Central Michigan University
Mount Pleasant
$14,190$55,296$27,000
Western Michigan University
Kalamazoo
$15,298$53,081$25,750
Wayne State University
Detroit
$14,297$47,929$24,382
University of Michigan-Dearborn
Dearborn
$14,944$46,664$23,625

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Oakland University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 143 graduates with reported earnings and 131 graduates with debt data. Small samples may not be representative.