Analysis
Oakland University's marketing program produces graduates who start at $50,087 and climb to nearly $64,000 within four years—impressive momentum that outpaces both national and Michigan medians by meaningful margins. At $25,715 in debt, graduates face a manageable debt-to-earnings ratio of 0.51, meaning they owe roughly half their first-year salary. This ranks in the 60th percentile among Michigan marketing programs, placing it solidly in the middle of the state's offerings but behind heavyweights like Michigan State and Central Michigan.
The 27% earnings growth trajectory is particularly noteworthy—these graduates aren't just starting strong, they're building careers with real momentum. While Oakland's program trails the state's top performers at launch, the gap narrows over time as its graduates gain traction in the marketplace. Given the university's 70% admission rate and accessible profile, this represents genuine upward mobility.
For families weighing this investment, the math is straightforward: debt gets paid down relatively quickly with these salary levels, and the four-year earnings pattern suggests Oakland's marketing graduates are landing roles with advancement potential. This isn't a glamorous choice among Michigan's options, but it's a pragmatic one that delivers solid returns without excessive financial strain.
Where Oakland University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Oakland University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Oakland University | $50,087 | $63,669 | +27% |
| Michigan State University | $57,275 | $78,148 | +36% |
| Central Michigan University | $55,296 | $69,950 | +27% |
| University of Michigan-Dearborn | $46,664 | $66,233 | +42% |
| Walsh College | $40,882 | $64,436 | +58% |
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $14,694 | $50,087 | $63,669 | $25,715 | 0.51 | |
| $15,988 | $57,275 | $78,148 | $23,896 | 0.42 | |
| $14,190 | $55,296 | $69,950 | $27,000 | 0.49 | |
| $15,298 | $53,081 | $60,095 | $25,750 | 0.49 | |
| $14,297 | $47,929 | $54,580 | $24,382 | 0.51 | |
| $14,944 | $46,664 | $66,233 | $23,625 | 0.51 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Oakland University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 143 graduates with reported earnings and 131 graduates with debt data. Small samples may not be representative.