Analysis
Based on comparable marketing programs in Michigan, Albion's graduates would face estimated first-year earnings of $44,379 against roughly $25,000 in debt—a manageable ratio that aligns with both state and national medians for bachelor's-level marketing programs. The debt burden represents about seven months of gross income, which falls within generally acceptable bounds for undergraduate debt.
The challenge lies in context. Michigan State, Central Michigan, and Western Michigan all report outcomes in the $53,000-$57,000 range for their marketing graduates—roughly $10,000-$13,000 more annually than what similar programs at schools like Albion typically produce. That gap matters: it's the difference between comfortable debt repayment and tight budgets in those critical first years after graduation. With an 83% admission rate and significant Pell enrollment, Albion serves a different student population than these larger state schools, but the earnings differential persists regardless of how selective the program is.
The fundamentals here aren't alarming—the debt load is reasonable and the estimated earnings hit the state median. But you're potentially paying private college tuition for outcomes that Michigan's public universities are delivering at lower cost with notably higher starting salaries. If your child has strong preferences for Albion's smaller campus environment or specific program features, the financial picture won't sink them. Just recognize you may be trading higher educational costs for lower starting earnings compared to state alternatives.
Where Albion College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $55,746 | $44,379* | — | $25,169* | — | |
| $15,988 | $57,275* | $78,148 | $23,896* | 0.42 | |
| $14,190 | $55,296* | $69,950 | $27,000* | 0.49 | |
| $15,298 | $53,081* | $60,095 | $25,750* | 0.49 | |
| $14,694 | $50,087* | $63,669 | $25,715* | 0.51 | |
| $14,297 | $47,929* | $54,580 | $24,382* | 0.51 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Albion College, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 19 similar programs in MI. Actual outcomes may vary.