Analysis
A debt-to-earnings ratio of 0.58—based on what similar marketing programs in Massachusetts typically produce—suggests manageable repayment at roughly $27,000 in estimated debt against first-year earnings around $46,500. That ratio falls well within the zone where monthly loan payments shouldn't overwhelm a graduate's budget, assuming steady employment. However, context matters: Massachusetts hosts some heavy hitters in business education, and Anna Maria's peer programs typically lag behind schools like Boston College (where marketing grads earn $66,000+) and even mid-tier options like Assumption ($55,000). The gap between comparable programs here and the state's stronger performers is substantial.
The real question is whether Anna Maria can deliver better outcomes than these estimates suggest, or whether its graduates track closer to—or below—the typical Massachusetts marketing program. With 90% of applicants admitted and a third of students on Pell grants, the school serves a different population than elite business programs, which could explain lower comparative earnings. But it also means you're paying private-school tuition (reflected in that debt load) without the network advantages that typically justify the investment. If your child has admission offers from UMass-Amherst or similar state schools where marketing graduates earn $12,000 more in their first year, that gap would recoup the cost difference quickly and reduce financial stress during the crucial early career years.
Where Anna Maria College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Massachusetts
Marketing bachelors's programs at peer institutions in Massachusetts (28 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $43,064 | $46,491* | — | $26,949* | — | |
| $67,680 | $66,227* | $89,379 | $18,000* | 0.27 | |
| $58,150 | $60,447* | $77,885 | $26,000* | 0.43 | |
| $17,357 | $58,462* | $62,209 | $23,750* | 0.41 | |
| $49,414 | $55,314* | $62,024 | $27,000* | 0.49 | |
| $54,500 | $50,025* | $74,083 | $26,000* | 0.52 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Anna Maria College, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 13 similar programs in MA. Actual outcomes may vary.