Median Earnings (1yr)
$65,184
76th percentile
Median Debt
$26,000
5% above national median
Debt-to-Earnings
0.40
Manageable
Sample Size
33
Adequate data

Analysis

Ball State's General Sales program launches graduates into $65,184 first-year salaries—nearly $12,000 above the national median for this major and slightly ahead of Indiana's state median. That 76th percentile national ranking is solid, though the 60th percentile within Indiana suggests it's competitive but not exceptional among in-state options. The $26,000 median debt is reasonable, yielding a debt-to-earnings ratio of 0.40 that most graduates should be able to manage comfortably within a few years of steady work.

The practical advantage here is clear: this program outperforms three-quarters of similar programs nationally while keeping debt below the national average. For Indiana families, the earnings essentially match what Purdue delivers ($62,580) but through a more accessible institution with a 72% admission rate. The moderate sample size means these outcomes are reasonably reliable, and the debt load won't create undue financial stress for most graduates entering a sales career with decent starting pay.

For an anxious parent, this represents a straightforward value: solid earnings potential without excessive debt, particularly if your child qualifies for in-state tuition. The program does what it promises—prepares students for immediate employment at above-average starting salaries.

Where Ball State University Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Ball State UniversityOther general sales, merchandising programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Ball State University graduates compare to all programs nationally

Ball State University graduates earn $65k, placing them in the 76th percentile of all general sales, merchandising bachelors programs nationally.

Compare to Similar Programs in Indiana

General Sales, Merchandising bachelors's programs at peer institutions in Indiana (4 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Ball State University$65,184—$26,0000.40
Purdue University-Main Campus$62,580$79,965$19,4020.31
National Median$53,448—$24,6490.46

Other General Sales, Merchandising Programs in Indiana

Compare tuition, earnings, and debt across Indiana schools

SchoolIn-State TuitionEarnings (1yr)Debt
Purdue University-Main Campus
West Lafayette
$9,992$62,580$19,402

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 33 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.