Median Earnings (1yr)
$65,184
76th percentile
Median Debt
$26,000
5% above national median

Analysis

Ball State's General Sales program launches graduates into $65,184 first-year salaries—nearly $12,000 above the national median for this major and slightly ahead of Indiana's state median. That 76th percentile national ranking is solid, though the 60th percentile within Indiana suggests it's competitive but not exceptional among in-state options. The $26,000 median debt is reasonable, yielding a debt-to-earnings ratio of 0.40 that most graduates should be able to manage comfortably within a few years of steady work.

The practical advantage here is clear: this program outperforms three-quarters of similar programs nationally while keeping debt below the national average. For Indiana families, the earnings essentially match what Purdue delivers ($62,580) but through a more accessible institution with a 72% admission rate. The moderate sample size means these outcomes are reasonably reliable, and the debt load won't create undue financial stress for most graduates entering a sales career with decent starting pay.

For an anxious parent, this represents a straightforward value: solid earnings potential without excessive debt, particularly if your child qualifies for in-state tuition. The program does what it promises—prepares students for immediate employment at above-average starting salaries.

Where Ball State University Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How Ball State University graduates compare to all programs nationally

Compare to Similar Programs in Indiana

General Sales, Merchandising bachelors's programs at peer institutions in Indiana (4 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Ball State UniversityMuncie$10,758$65,184—$26,0000.40
Purdue University-Main CampusWest Lafayette$9,992$62,580$79,965$19,4020.31
National Median—$53,448—$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 33 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.