Analysis
Ball State's General Sales program launches graduates into $65,184 first-year salaries—nearly $12,000 above the national median for this major and slightly ahead of Indiana's state median. That 76th percentile national ranking is solid, though the 60th percentile within Indiana suggests it's competitive but not exceptional among in-state options. The $26,000 median debt is reasonable, yielding a debt-to-earnings ratio of 0.40 that most graduates should be able to manage comfortably within a few years of steady work.
The practical advantage here is clear: this program outperforms three-quarters of similar programs nationally while keeping debt below the national average. For Indiana families, the earnings essentially match what Purdue delivers ($62,580) but through a more accessible institution with a 72% admission rate. The moderate sample size means these outcomes are reasonably reliable, and the debt load won't create undue financial stress for most graduates entering a sales career with decent starting pay.
For an anxious parent, this represents a straightforward value: solid earnings potential without excessive debt, particularly if your child qualifies for in-state tuition. The program does what it promises—prepares students for immediate employment at above-average starting salaries.
Where Ball State University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Ball State University graduates compare to all programs nationally
Compare to Similar Programs in Indiana
General Sales, Merchandising bachelors's programs at peer institutions in Indiana (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,758 | $65,184 | — | $26,000 | 0.40 | |
| $9,992 | $62,580 | $79,965 | $19,402 | 0.31 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ball State University, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 33 graduates with reported earnings and 35 graduates with debt data. Small samples may not be representative.