Median Earnings (1yr)
$62,580
71st percentile
Median Debt
$19,402
21% below national median

Analysis

Purdue's sales program starts graduates at $62,580—about $10,000 above the national median—but here's the surprise: that's actually below Indiana's state median of $63,882, landing in just the 40th percentile among the handful of in-state options. Ball State graduates edge out Purdue grads initially at $65,184. However, Purdue students make up ground quickly, with earnings jumping 28% to nearly $80,000 by year four, suggesting the Purdue network and brand deliver stronger long-term career acceleration than the first paycheck might indicate.

The debt picture is notably favorable. At $19,402, graduates owe about $5,000 less than typical sales program students nationally and nearly $4,000 less than the Indiana average. With a debt-to-earnings ratio of 0.31, most graduates could feasibly pay off loans within a year of focused repayment—a comfortable position that gives early-career flexibility.

The bottom line: This program represents solid financial footing rather than a standout bargain. Your child won't graduate debt-burdened, and the earnings trajectory is strong enough to reward patience. If they're choosing between Purdue and Ball State purely on first-year outcomes, Ball State has a slight edge. But Purdue's rapid earnings growth and manageable debt make it a reasonable bet for students who value the broader university experience and alumni network that come with a flagship institution.

Where Purdue University-Main Campus Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How Purdue University-Main Campus graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Purdue University-Main Campus$62,580$79,965+28%
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Kennesaw State University$72,092$77,423+7%
Bellevue University$75,543$72,918-3%

Compare to Similar Programs in Indiana

General Sales, Merchandising bachelors's programs at peer institutions in Indiana (4 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Purdue University-Main CampusWest Lafayette$9,992$62,580$79,965$19,4020.31
Ball State UniversityMuncie$10,758$65,184$26,0000.40
National Median$53,448$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Purdue University-Main Campus, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 110 graduates with reported earnings and 105 graduates with debt data. Small samples may not be representative.