Analysis
Purdue's sales program starts graduates at $62,580—about $10,000 above the national median—but here's the surprise: that's actually below Indiana's state median of $63,882, landing in just the 40th percentile among the handful of in-state options. Ball State graduates edge out Purdue grads initially at $65,184. However, Purdue students make up ground quickly, with earnings jumping 28% to nearly $80,000 by year four, suggesting the Purdue network and brand deliver stronger long-term career acceleration than the first paycheck might indicate.
The debt picture is notably favorable. At $19,402, graduates owe about $5,000 less than typical sales program students nationally and nearly $4,000 less than the Indiana average. With a debt-to-earnings ratio of 0.31, most graduates could feasibly pay off loans within a year of focused repayment—a comfortable position that gives early-career flexibility.
The bottom line: This program represents solid financial footing rather than a standout bargain. Your child won't graduate debt-burdened, and the earnings trajectory is strong enough to reward patience. If they're choosing between Purdue and Ball State purely on first-year outcomes, Ball State has a slight edge. But Purdue's rapid earnings growth and manageable debt make it a reasonable bet for students who value the broader university experience and alumni network that come with a flagship institution.
Where Purdue University-Main Campus Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Purdue University-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Kennesaw State University | $72,092 | $77,423 | +7% |
| Bellevue University | $75,543 | $72,918 | -3% |
Compare to Similar Programs in Indiana
General Sales, Merchandising bachelors's programs at peer institutions in Indiana (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,992 | $62,580 | $79,965 | $19,402 | 0.31 | |
| $10,758 | $65,184 | — | $26,000 | 0.40 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Purdue University-Main Campus, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 110 graduates with reported earnings and 105 graduates with debt data. Small samples may not be representative.