Analysis
With first-year earnings of $75,543, Bellevue University's sales and merchandising program launches graduates at nearly $22,000 above the national median—landing in the 95th percentile nationally. That's impressive on its face, but the small sample size (under 30 graduates) means these results may not be typical. The debt load of $24,810 is manageable, creating a debt-to-earnings ratio of just 0.33, which means graduates earn their entire debt load back in about four months.
The concerning detail is the earnings trajectory: by year four, median pay actually dips to $72,918. While still strong compared to national benchmarks, this reverse trajectory is unusual for bachelor's degree holders and raises questions about whether early graduates are hitting a ceiling or shifting into different roles. It's worth noting Nebraska has limited comparison points—Bellevue appears to be the only school reporting data for this program in the state.
For parents, this program shows genuine earning power right out of the gate, but the lack of growth and small sample make it riskier than the headline numbers suggest. If your student has strong sales aptitude and wants immediate earning potential, the low debt makes this a defensible choice. Just recognize you're betting on outlier performance that may not hold across all graduates.
Where Bellevue University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Bellevue University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Bellevue University | $75,543 | $72,918 | -3% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| Kennesaw State University | $72,092 | $77,423 | +7% |
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,886 | $75,543 | $72,918 | $24,810 | 0.33 | |
| $8,300 | $93,151 | $81,347 | $24,272 | 0.26 | |
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $5,786 | $72,092 | $77,423 | $20,750 | 0.29 | |
| $13,099 | $66,372 | — | $22,000 | 0.33 | |
| $8,400 | $65,639 | — | $45,429 | 0.69 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bellevue University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.