General Sales, Merchandising at Baylor University
Bachelor's Degree
Analysis
Baylor's sales and merchandising graduates earn $84,271 in their first year—58% above the national median and $18,000 more than even Texas A&M's top-ranked program in the state. By year four, median earnings jump to $129,286, placing Baylor's graduates on an earnings trajectory that justifies the private school price tag. At $20,500 in median debt (below both state and national averages), the debt-to-earnings ratio of 0.24 means graduates owe less than three months of their starting salary.
Among Texas programs, Baylor ranks in the 80th percentile for earnings, but that undersells the gap—the nearest competitor is Texas A&M at $66,372, and Baylor beats that by $18,000. Nationally, these graduates sit in the 95th percentile, outperforming 79 of the 84 schools offering this degree. The 53% earnings growth over four years suggests graduates are quickly moving into management or higher-commission roles, a pattern that reflects well on both the program's preparation and Baylor's alumni network in Texas business circles.
For families concerned about private school costs, this program demonstrates clear ROI. The combination of strong starting salaries, rapid earnings growth, and manageable debt makes this one of the stronger sales programs in the state—and graduates enter the workforce with credentials that command significantly higher compensation than peers from other programs.
Where Baylor University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Baylor University graduates compare to all programs nationally
Baylor University graduates earn $84k, placing them in the 95th percentile of all general sales, merchandising bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Baylor University | $84,271 | $129,286 | $20,500 | 0.24 |
| Texas A&M University-College Station | $66,372 | — | $22,000 | 0.33 |
| University of Houston | $50,957 | $64,385 | $24,250 | 0.48 |
| Wade College | $35,406 | $36,333 | $47,248 | 1.33 |
| National Median | $53,448 | — | $24,649 | 0.46 |
Other General Sales, Merchandising Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas A&M University-College Station College Station | $13,099 | $66,372 | $22,000 |
| University of Houston Houston | $9,711 | $50,957 | $24,250 |
| Wade College Dallas | $17,692 | $35,406 | $47,248 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.