Median Earnings (1yr)
$84,271
95th percentile
80th percentile in Texas
Median Debt
$20,500
17% below national median

Analysis

Baylor's sales and merchandising graduates earn $84,271 in their first year—58% above the national median and $18,000 more than even Texas A&M's top-ranked program in the state. By year four, median earnings jump to $129,286, placing Baylor's graduates on an earnings trajectory that justifies the private school price tag. At $20,500 in median debt (below both state and national averages), the debt-to-earnings ratio of 0.24 means graduates owe less than three months of their starting salary.

Among Texas programs, Baylor ranks in the 80th percentile for earnings, but that undersells the gap—the nearest competitor is Texas A&M at $66,372, and Baylor beats that by $18,000. Nationally, these graduates sit in the 95th percentile, outperforming 79 of the 84 schools offering this degree. The 53% earnings growth over four years suggests graduates are quickly moving into management or higher-commission roles, a pattern that reflects well on both the program's preparation and Baylor's alumni network in Texas business circles.

For families concerned about private school costs, this program demonstrates clear ROI. The combination of strong starting salaries, rapid earnings growth, and manageable debt makes this one of the stronger sales programs in the state—and graduates enter the workforce with credentials that command significantly higher compensation than peers from other programs.

Where Baylor University Stands

Earnings vs. debt across all general sales, merchandising bachelors's programs nationally

Earnings Distribution

How Baylor University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Baylor University$84,271$129,286+53%
Western Governors University$93,151$81,347-13%
Purdue University-Main Campus$62,580$79,965+28%
University of Houston$50,957$64,385+26%
Wade College$35,406$36,333+3%

Compare to Similar Programs in Texas

General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Baylor UniversityWaco$54,844$84,271$129,286$20,5000.24
Texas A&M University-College StationCollege Station$13,099$66,372$22,0000.33
University of HoustonHouston$9,711$50,957$64,385$24,2500.48
Wade CollegeDallas$17,692$35,406$36,333$47,2481.33
National Median$53,448$24,6490.46

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.