Analysis
Baylor's sales and merchandising graduates earn $84,271 in their first year—58% above the national median and $18,000 more than even Texas A&M's top-ranked program in the state. By year four, median earnings jump to $129,286, placing Baylor's graduates on an earnings trajectory that justifies the private school price tag. At $20,500 in median debt (below both state and national averages), the debt-to-earnings ratio of 0.24 means graduates owe less than three months of their starting salary.
Among Texas programs, Baylor ranks in the 80th percentile for earnings, but that undersells the gap—the nearest competitor is Texas A&M at $66,372, and Baylor beats that by $18,000. Nationally, these graduates sit in the 95th percentile, outperforming 79 of the 84 schools offering this degree. The 53% earnings growth over four years suggests graduates are quickly moving into management or higher-commission roles, a pattern that reflects well on both the program's preparation and Baylor's alumni network in Texas business circles.
For families concerned about private school costs, this program demonstrates clear ROI. The combination of strong starting salaries, rapid earnings growth, and manageable debt makes this one of the stronger sales programs in the state—and graduates enter the workforce with credentials that command significantly higher compensation than peers from other programs.
Where Baylor University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Baylor University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| University of Houston | $50,957 | $64,385 | +26% |
| Wade College | $35,406 | $36,333 | +3% |
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $13,099 | $66,372 | — | $22,000 | 0.33 | |
| $9,711 | $50,957 | $64,385 | $24,250 | 0.48 | |
| $17,692 | $35,406 | $36,333 | $47,248 | 1.33 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Baylor University, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 31 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.