General Sales, Merchandising at University of Houston
Bachelor's Degree
Analysis
University of Houston's sales and merchandising program starts graduates at $51,000—below both the Texas state median ($58,664) and the national average ($53,448)—but the story improves considerably over time. Four years out, earnings jump 26% to $64,385, nearly matching the national 75th percentile. This growth trajectory suggests the program's value lies more in long-term career development than immediate placement, though it still trails top Texas competitors like Baylor ($84,271) and Texas A&M ($66,372) by significant margins.
The debt picture is reasonable: $24,250 represents less than half of first-year earnings, and with the robust sample size of 100+ graduates, these numbers are reliable. However, ranking in the 40th percentile among Texas programs means three out of five comparable in-state options deliver better early outcomes. For families weighing UH against other Texas schools, the question becomes whether the strong earnings growth justifies the slower start—especially if higher-performing state schools remain accessible.
This program works best for students who value UH's location and can afford to be patient with salary progression. The 26% earnings bump suggests graduates develop valuable skills over time, but families should recognize they're not buying immediate earning power. If your child has admission offers from Texas A&M or similar programs, those deliver stronger financial returns from day one.
Where University of Houston Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Houston graduates compare to all programs nationally
University of Houston graduates earn $51k, placing them in the 42th percentile of all general sales, merchandising bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Houston | $50,957 | $64,385 | $24,250 | 0.48 |
| Baylor University | $84,271 | $129,286 | $20,500 | 0.24 |
| Texas A&M University-College Station | $66,372 | — | $22,000 | 0.33 |
| Wade College | $35,406 | $36,333 | $47,248 | 1.33 |
| National Median | $53,448 | — | $24,649 | 0.46 |
Other General Sales, Merchandising Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Baylor University Waco | $54,844 | $84,271 | $20,500 |
| Texas A&M University-College Station College Station | $13,099 | $66,372 | $22,000 |
| Wade College Dallas | $17,692 | $35,406 | $47,248 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Houston, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 196 graduates with reported earnings and 200 graduates with debt data. Small samples may not be representative.