Analysis
University of Houston's sales and merchandising program starts graduates at $51,000—below both the Texas state median ($58,664) and the national average ($53,448)—but the story improves considerably over time. Four years out, earnings jump 26% to $64,385, nearly matching the national 75th percentile. This growth trajectory suggests the program's value lies more in long-term career development than immediate placement, though it still trails top Texas competitors like Baylor ($84,271) and Texas A&M ($66,372) by significant margins.
The debt picture is reasonable: $24,250 represents less than half of first-year earnings, and with the robust sample size of 100+ graduates, these numbers are reliable. However, ranking in the 40th percentile among Texas programs means three out of five comparable in-state options deliver better early outcomes. For families weighing UH against other Texas schools, the question becomes whether the strong earnings growth justifies the slower start—especially if higher-performing state schools remain accessible.
This program works best for students who value UH's location and can afford to be patient with salary progression. The 26% earnings bump suggests graduates develop valuable skills over time, but families should recognize they're not buying immediate earning power. If your child has admission offers from Texas A&M or similar programs, those deliver stronger financial returns from day one.
Where University of Houston Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How University of Houston graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Houston | $50,957 | $64,385 | +26% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| Wade College | $35,406 | $36,333 | +3% |
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,711 | $50,957 | $64,385 | $24,250 | 0.48 | |
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $13,099 | $66,372 | — | $22,000 | 0.33 | |
| $17,692 | $35,406 | $36,333 | $47,248 | 1.33 | |
| National Median | — | $53,448 | — | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Houston, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 196 graduates with reported earnings and 200 graduates with debt data. Small samples may not be representative.