Analysis
Wade College's sales and merchandising program lands graduates in the bottom 10% for earnings among Texas programs, with first-year pay of $35,406βnearly $23,000 below the state median and $18,000 below the national average. This gap persists over time, with four-year earnings barely budging to $36,333. Meanwhile, graduates carry nearly twice as much debt ($47,248) as typical for this field, creating a debt burden that exceeds their first-year salary. For perspective, Baylor and Texas A&M graduates in similar programs start above $66,000, while even University of Houston delivers $51,000.
The numbers are particularly stark for families who might be attracted to this Dallas-based program hoping for strong local outcomes. With 68% of students receiving Pell grants, many families here are making significant financial sacrifices, yet the return ranks in just the 5th percentile nationally. The modest 3% earnings growth over four years suggests limited career progression in the early years.
Fair warning: this data comes from a small sample size, so individual outcomes may vary more than usual. However, the combination of below-market earnings and above-market debt makes this a high-risk investment compared to other sales programs in Texas. Families should seriously consider whether the $47,000 debt load makes sense when comparable Texas programs deliver significantly higher earnings with half the debt burden.
Where Wade College Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Earnings Distribution
How Wade College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Wade College | $35,406 | $36,333 | +3% |
| Baylor University | $84,271 | $129,286 | +53% |
| Western Governors University | $93,151 | $81,347 | -13% |
| Purdue University-Main Campus | $62,580 | $79,965 | +28% |
| University of Houston | $50,957 | $64,385 | +26% |
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $17,692 | $35,406 | $36,333 | $47,248 | 1.33 | |
| $54,844 | $84,271 | $129,286 | $20,500 | 0.24 | |
| $13,099 | $66,372 | β | $22,000 | 0.33 | |
| $9,711 | $50,957 | $64,385 | $24,250 | 0.48 | |
| National Median | β | $53,448 | β | $24,649 | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wade College, approximately 68% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.