General Sales, Merchandising at Wade College
Bachelor's Degree
Analysis
Wade College's sales and merchandising program lands graduates in the bottom 10% for earnings among Texas programs, with first-year pay of $35,406—nearly $23,000 below the state median and $18,000 below the national average. This gap persists over time, with four-year earnings barely budging to $36,333. Meanwhile, graduates carry nearly twice as much debt ($47,248) as typical for this field, creating a debt burden that exceeds their first-year salary. For perspective, Baylor and Texas A&M graduates in similar programs start above $66,000, while even University of Houston delivers $51,000.
The numbers are particularly stark for families who might be attracted to this Dallas-based program hoping for strong local outcomes. With 68% of students receiving Pell grants, many families here are making significant financial sacrifices, yet the return ranks in just the 5th percentile nationally. The modest 3% earnings growth over four years suggests limited career progression in the early years.
Fair warning: this data comes from a small sample size, so individual outcomes may vary more than usual. However, the combination of below-market earnings and above-market debt makes this a high-risk investment compared to other sales programs in Texas. Families should seriously consider whether the $47,000 debt load makes sense when comparable Texas programs deliver significantly higher earnings with half the debt burden.
Where Wade College Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Wade College graduates compare to all programs nationally
Wade College graduates earn $35k, placing them in the 5th percentile of all general sales, merchandising bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
General Sales, Merchandising bachelors's programs at peer institutions in Texas (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Wade College | $35,406 | $36,333 | $47,248 | 1.33 |
| Baylor University | $84,271 | $129,286 | $20,500 | 0.24 |
| Texas A&M University-College Station | $66,372 | — | $22,000 | 0.33 |
| University of Houston | $50,957 | $64,385 | $24,250 | 0.48 |
| National Median | $53,448 | — | $24,649 | 0.46 |
Other General Sales, Merchandising Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Baylor University Waco | $54,844 | $84,271 | $20,500 |
| Texas A&M University-College Station College Station | $13,099 | $66,372 | $22,000 |
| University of Houston Houston | $9,711 | $50,957 | $24,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wade College, approximately 68% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.