Analysis
First-year earnings around $53,000—drawn from national medians for similar sales and merchandising bachelor's programs—land squarely in the middle of what these degrees typically produce. That puts a Bentley graduate (assuming outcomes match peers) just above break-even when measured against the estimated $24,810 in debt, with a ratio of 0.46 that's generally considered manageable. The school's selectivity and business focus suggest potential for stronger outcomes than these estimates capture, but without actual data from Bentley's program, that remains speculative.
The debt figure is notably lower than many private institutions, estimated from similar programs at comparable schools. For a business-focused university with average SAT scores of 1340, you'd hope for stronger first-year earnings that reflect Bentley's reputation—peer programs at the 75th percentile nationally reach $64,500. Whether this program specifically delivers above-median outcomes depends entirely on factors these estimates can't capture: Bentley's employer network, alumni connections in sales, and the actual career paths graduates pursue.
The modest debt load provides breathing room, but parents should recognize they're evaluating a program based on what similar programs produce nationally, not what Bentley specifically delivers for its graduates. If your student is targeting competitive sales roles in Boston's finance or tech sectors where Bentley's brand might carry weight, this could underestimate the program's value. If they're heading toward general retail management, these middle-of-the-road figures might be optimistic.
Where Bentley University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $58,150 | $53,449* | — | $24,810* | — | |
| $8,300 | $93,151* | $81,347 | $24,272* | 0.26 | |
| $54,844 | $84,271* | $129,286 | $20,500* | 0.24 | |
| $8,886 | $75,543* | $72,918 | $24,810* | 0.33 | |
| $5,786 | $72,092* | $77,423 | $20,750* | 0.29 | |
| $13,099 | $66,372* | — | $22,000* | 0.33 | |
| National Median | — | $53,448* | — | $24,649* | 0.46 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bentley University, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 26 similar programs. Actual outcomes may vary.