Analysis
Is a marketing degree worth $26,000 in debt when comparable Virginia programs suggest first-year earnings around $43,400? That debt-to-earnings ratio of 0.60 sits right at the edge of manageable—high enough to require careful budgeting but low enough that graduates could reasonably pay it down within a decade. For a school serving primarily low-income students (62% receive Pell grants), Bryant & Stratton appears to keep borrowing relatively contained compared to some peer institutions, though estimated debt here runs slightly above Virginia's typical $22,928 for marketing programs.
The challenge becomes clearer when you look at what other Virginia marketing graduates achieve. Public university programs like James Madison ($61,692) and Virginia Tech ($56,417) produce substantially higher earnings, even if they're more selective. The gap suggests this program tracks closer to the state's middle tier, landing near Old Dominion's outcomes. Nationally, these figures align with typical marketing bachelor's programs, so there's no obvious warning sign—but also no standout advantage.
For families weighing this investment, the question isn't whether the numbers work in theory—they're borderline acceptable—but whether this specific path offers better value than alternatives. If your child has options at Virginia's public universities, those appear to deliver stronger returns. If Bryant & Stratton's accessibility or location makes it the realistic choice, the estimated financials suggest the degree could pay for itself, though probably not quickly or comfortably.
Where Bryant & Stratton College-Virginia Beach Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Virginia
Marketing bachelors's programs at peer institutions in Virginia (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $18,457 | $43,395* | — | $26,000* | — | |
| $13,576 | $61,692* | $72,730 | $21,040* | 0.34 | |
| $15,478 | $56,417* | $70,724 | $22,500* | 0.40 | |
| $13,815 | $49,223* | $65,117 | $21,233* | 0.43 | |
| $12,262 | $43,395* | $51,667 | $27,125* | 0.63 | |
| $16,458 | $41,767* | $52,497 | $21,500* | 0.51 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bryant & Stratton College-Virginia Beach, approximately 62% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 7 similar programs in VA. Actual outcomes may vary.