Analysis
Bryant & Stratton's marketing bachelor's program sits near the middle of Wisconsin's range, with estimated first-year earnings around $46,800 and debt near $26,100 based on comparable programs in the state. That debt-to-earnings ratio of 0.56 suggests manageable repayment—roughly half a year's salary—which falls within reasonable bounds for a four-year degree. However, the wide spread among Wisconsin marketing programs is striking: top performers like UW-Madison produce graduates earning $65,000, nearly $20,000 more than what similar programs to Bryant & Stratton typically deliver.
For a family already stretching to afford college—and with 57% of Bryant & Stratton students receiving Pell grants, many are—that gap matters enormously. The estimated outcomes here track close to the state median, meaning this program appears neither particularly strong nor weak compared to peers. But when flagship state universities offer significantly higher earning potential at similar or lower debt levels, the value proposition depends heavily on factors beyond these numbers: job placement support, employer connections in the Milwaukee area, and whether the program's structure fits a student who might need evening classes or other flexibility.
The bottom line: if your child can access a UW campus or similar program, the earnings advantage likely justifies that path. If Bryant & Stratton offers crucial accessibility or support services that make degree completion more likely, the estimated outcomes suggest the debt load shouldn't be crushing—but you're probably not gaining a financial edge over other Wisconsin marketing programs.
Where Bryant & Stratton College-Wauwatosa Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $19,944 | $46,847* | — | $26,125* | — | |
| $11,205 | $65,224* | $83,360 | $20,500* | 0.31 | |
| $48,700 | $53,415* | $73,964 | $26,000* | 0.49 | |
| $9,277 | $51,621* | $58,813 | $21,875* | 0.42 | |
| $8,212 | $51,607* | — | $22,082* | 0.43 | |
| $36,500 | $50,175* | $58,387 | $27,000* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Bryant & Stratton College-Wauwatosa, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 14 similar programs in WI. Actual outcomes may vary.