Analysis
UW-Oshkosh marketing graduates earn $51,607 in their first yearβroughly $7,000 above the national median and $5,000 above Wisconsin's typical outcome. That places them in the 81st percentile nationally, competing effectively with programs at schools with far more selective admissions. Within Wisconsin, this ranks 60th percentile, trailing Madison and Marquette but matching outcomes at Eau Claire while costing significantly less in tuition for in-state students.
The debt picture is reasonable: $22,082 puts graduates below both state and national medians, creating a debt-to-earnings ratio of 0.43 that most graduates should manage comfortably. For context, that's about $4,000 less debt than the typical Wisconsin marketing graduate carries. The combination of above-average earnings and below-average debt suggests the program delivers solid value, particularly given UW-Oshkosh's accessibility (87% admission rate).
The major caveat here is sample sizeβfewer than 30 graduates reported data, so individual outcomes could vary more widely than these numbers suggest. That said, the data we have points to a program that punches above its weight: strong first-year earnings at a public university price point, with manageable debt that won't constrain post-graduation choices.
Where University of Wisconsin-Oshkosh Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Wisconsin-Oshkosh graduates compare to all programs nationally
Compare to Similar Programs in Wisconsin
Marketing bachelors's programs at peer institutions in Wisconsin (23 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,212 | $51,607 | β | $22,082 | 0.43 | |
| $11,205 | $65,224 | $83,360 | $20,500 | 0.31 | |
| $48,700 | $53,415 | $73,964 | $26,000 | 0.49 | |
| $9,277 | $51,621 | $58,813 | $21,875 | 0.42 | |
| $36,500 | $50,175 | $58,387 | $27,000 | 0.54 | |
| $8,250 | $47,664 | $57,621 | $26,000 | 0.55 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Wisconsin-Oshkosh, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 28 graduates with reported earnings and 29 graduates with debt data. Small samples may not be representative.